NYC Data Skeptics Meetup #2

This talk by John Foreman (bio below) will cover how MailChimp has cautiously approached data science in a period of excessive hype. Specifically, how the data science team has channelled its work through the lens of the user experience to make sure analytics is integrated with the rest of the business's objectives

MailChimp's success and rapid growth are attributable to its design, ease-of-use, and fanatical attention to the user experience. And because of this success, the company is swimming in data.

MailChimp doesn't need to use all this data – it doesn’t have to build AI models. The company is focused on the user experience of its core product, not analytics, not data-driven advertising, not dynamic pricing. But MailChimp realized that its data could improve the site’s user experience in ways that were complementary to its focus on clean design.

Following the talk and for the wider audience, Jon will discuss his new book Data Smart (Wiley, Oct. 2013) which is an introduction to data science and operations research for those who aren't software developers (more like MBAs). He'll explain each technique in detail in spreadsheets where traditional BI folks are comfortable. 

IMPORTANT NOTE: When you RSVP, please make sure that you are registered on the Meetup site under your FULL FIRST NAME and your FULL LAST NAME for security purposes. Space for the event is limited and you must RSVP in advance (no walk-ins, no unregistered guests, please).


John Foreman Bio:

John is the Chief Data Scientist for MailChimp.com. He holds a graduate degree in Operations Research from MIT and has worked as an analytics consultant for the Department of Defense, Coca-Cola, Royal Caribbean International, and Intercontinental Hotels Group. In his new book Data Smart (Wiley, Oct. 2013), John explains many of the analytics techniques he uses in his work to novices using spreadsheets. See also http://www.john-foreman.com/

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  • Armineh N.

    I really enjoyed the presentation. This was a much needed meetup group in NYC. Looking forward o the next one.

    October 3, 2013

  • John C.

    Great and informative presentation. I look forward to the next get-together!

    September 27, 2013

  • Steve L.

    All-

    Thx to those who attended, to the StackExchage for hosting and for providing pizza, drinks, pens and stickers (especially Joe Humphries for his yeoman work), and to John Foreman of MailChimp for his talk, for bringing monkey clothes - and for making Operations Research and data sexy...

    Since this is YOUR Meetup, let us know what things make you skeptical and we'll find speakers who feel the same (or perhaps not).

    Final thanks to my co-Organizer and a true outlier, Steve Mornelli.

    2 · September 27, 2013

    • John T.

      Was the presentation recorded?

      September 27, 2013

  • swagato a.

    Great presentation, looking forward to more exciting one's in the future.

    September 27, 2013

  • Carlos G.

    Love the presentation.

    September 27, 2013

  • Eran L.

    Great speaker, engaging and entertaining

    2 · September 27, 2013

    • Steve L.

      Eran- thx for showing up. Steve and I plan on other presenters being able to perform both stand up comedy and data skepticism. Be sure to tell your friends and colleagues about the Meetup...

      1 · September 27, 2013

  • Stephen L.

    Great presentation! It had enough technical detail to keep me interested and enough context about Mailchimp's use cases for me to really appreciate their solutions. John's a funny, engaging speaker and really made me feel excited about the possibilities for data science when used appropriately. (Maybe that's not supposed to happen when this meetup's about data science skeptics?)

    1 · September 27, 2013

    • Steve L.

      Stephen - skepticism is valuable in all walks of life. When we hear "The check is in that mail" we know to be skeptical - it prevents us from being taken by charlatans. There are many who abuse data - like the ones who go phishing for significance by using inappropriate post hoc statistical tests without divulging this to user communities.

      Knowing how and why and when makes us better data consumers - so we aren't taken to the cleaners...

      Thanks for coming - bring friends to the next one.

      2 · September 27, 2013

  • Natalie

    Well-organized, great speaker. Learned a lot.

    2 · September 27, 2013

  • A former member
    A former member

    Enjoyable! Good speaker.

    2 · September 26, 2013

  • A former member
    A former member

    Full name is Robert Mauriello for security

    September 26, 2013

  • Carlos G.

    I will definitely be there.

    September 26, 2013

  • Jeeho K.

    I am a co foundet of a fin tech software company looking to learn more about big data and how we might leverage its technologies for the product that we offer

    September 22, 2013

    • A former member
      A former member

      Hi Jeeho,I look forward to meeting you during the event.

      September 26, 2013

  • A former member
    A former member

    Would to add myself plus colleagues Nicholas Hartman and Mark Ginsburg

    September 25, 2013

  • Carlos G.

    I will wait.

    September 24, 2013

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