This talk by John Foreman (bio below) will cover how MailChimp has cautiously approached data science in a period of excessive hype. Specifically, how the data science team has channelled its work through the lens of the user experience to make sure analytics is integrated with the rest of the business's objectives.
MailChimp's success and rapid growth are attributable to its design, ease-of-use, and fanatical attention to the user experience. And because of this success, the company is swimming in data.
MailChimp doesn't need to use all this data – it doesn’t have to build AI models. The company is focused on the user experience of its core product, not analytics, not data-driven advertising, not dynamic pricing. But MailChimp realized that its data could improve the site’s user experience in ways that were complementary to its focus on clean design.
Following the talk and for the wider audience, Jon will discuss his new book Data Smart (Wiley, Oct. 2013) which is an introduction to data science and operations research for those who aren't software developers (more like MBAs). He'll explain each technique in detail in spreadsheets where traditional BI folks are comfortable.
IMPORTANT NOTE: When you RSVP, please make sure that you are registered on the Meetup site under your FULL FIRST NAME and your FULL LAST NAME for security purposes. Space for the event is limited and you must RSVP in advance (no walk-ins, no unregistered guests, please).
John Foreman Bio:
John is the Chief Data Scientist for MailChimp.com. He holds a graduate degree in Operations Research from MIT and has worked as an analytics consultant for the Department of Defense, Coca-Cola, Royal Caribbean International, and Intercontinental Hotels Group. In his new book Data Smart (Wiley, Oct. 2013), John explains many of the analytics techniques he uses in his work to novices using spreadsheets. See also http://www.john-foreman.com/