Communicating CSR: Option, law or strategy?
There is an ongoing debate on the most effective means of communicating corporate responsibility. Some think CSR reports are the best means, others think corporate leadership is what really counts. Yet others believe that the future of CSR communications lies in telling the story in a visual format such as videos. The following questions will structure our discussion on this topic:
The pitfalls of CSR communications and how companies could avoid them.
CSR reporting and how effective it is.
Measuring CSR communication and how to do it well.
Suggested resources:
Richard Edelman: A stakeholder society considers the views of NGOs, employees and consumers; http://www.corporatea...
International Corporate Citizenship Film Festival carried out by the Boston College Center for Corporate Citizenship http://www.bcccc.net/...
The self declared thing- hit or miss? By Elaine Cohen on her reporting blog; http://csr-reporting....
Schedule
6:30 – 7:00 Open Networking
7:00 – 8:00 Group Discussion
8:00 – 9:00+ Open Networking
Lucia (+3 guests)“ It was a great meetup. The discussion went well beyond the planned one hour. The topic and the opinions expressed were very interesting. ”
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