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Marketing & Networking Event - 10/7

From: Ramon G.
Sent on: Monday, September 8, 2008 1:55 AM
Dear friends,

Only two weeks left to get the Early Bird 50% Discount for the next AEN Panel Discussion and Networking Event.

Marketing Your Business in a Down Economy

Tuesday, October 7, 2008, 6:00pm
Con Ed Building, Multipurpose Room
4 Irving Place, Corner of 14th Street, NYC

$20 Early Bird Registration | $40 After September 19
ADVANCE REGISTRATION IS REQUIRED.
TICKETS WILL NOT BE SOLD AT THE DOOR.
To Register, please go to http://aen-nyc.eventbrite.com

6:00 - 6:30 Registration
6:30 - 8:00 Panel Discussion and Q&A
8:00 - 9:00 Networking

If business has been slow lately, there are things you can do to increase sales that won't require a lot of cash if any at all. We've invited a few marketing professionals to share with you some tips and advice on how to promote your business without breaking the bank.

Liz Lynch, author of the forthcoming book "Smart Networking: Attract a Following In Person and Online" (McGraw-Hill, 2009) and founder of the Center for Networking Excellence, is passionate about helping business professionals network smart by teaching them to strive for 24/7 results without 24/7 effort. Her bottom-line approach grew from her experience in corporate America working at some of the top firms in their industries -- Goldman Sachs, Disney, Booz Allen & Hamilton, and Time Warner -- to hone her strategic, analytical and financial expertise at. For a free copy of Liz's "7 Days to Smarter Networking" e-course, visit www.NetworkingExcellence.com.

Gil Effron, president of Strategies for Growth, is a business coach, consultant, marketing strategist, and writer. In addition to providing high-level marketing strategy and creative leadership, his Virtual Marketing Assistants step in to help owners of smaller businesses and solo practitioners follow-up quickly and professionally to inquiries and maintain ongoing contacts with prospects and clients. Gil also serves as a senior marketing advisor for the Daley Institute in New York -- a St. Louis-based business advisory firm devoted to helping growing businesses. He is an avid writer on the subject of marketing and direct marketing. In addition to hundreds of articles that have appeared in newsletters and numerous publications, he is author of the book Direct Mail Success. For more information, visit www.StrategiesForGrowth.net

Grace Niwa is the founder and principal of Niwa Public Relations, a public relations and marketing agency with expertise in community relations, corporate relations, fundraising, events management, sponsorship, sports marketing, and government affairs. It provides these services to Fortune 500 companies and non-profit organizations that want to reach the Asian Pacific American Market. Niwa PR's client list includes companies and non-profits like Anheuser-Busch,Inc., AZN Television, Top 100 Chinese Restaurants in the USA, Asian Liver Center at Stanford University, San Francisco Hep B Free, Asian Heritage Street Celebration, Asia Society & Museum, Asian Week Foundation, GlaxoSmithKline and the White House Initiative on Asian Americans and Pacific Islanders among others. For a complete list, go to www.niwapr.com.

Ramon Gil. Aside from organizing the Asian-American Entrepreneurs Network (and this event), Ramon is also the owner and creative director of Fresh Concentrate, a marketing and graphic design firm specializing in reaching multicultural audiences and a big proponent of "content marketing." He is an active community organizer and for five years taught at the Parsons School of Design and is currently a guest instructor on the topic of marketing at the Workshop in Business Opportunities. Ramon has been featured in the Artists' and Graphic Designer's Market, the Society of Illustrators West Annual, Stephen Romaniello's The Perfect Digital Portfolio and most recently in Crain's New York Business, PBS' Asian America and Altra Magazine. For more on Fresh Concentrate, please visit www.freshc.com.

Sarah Chung (Moderator) is the founder and CEO of Periscope Solutions, a provider of advisory services for small businesses in the areas of strategy, marketing and operations. Incorporated in 2001, Periscope has worked with entrepreneurs and small medium organizations to define areas for growth and provide strategic and execution support to further key initiatives such as business planning, fundraising, product development, marketing, sales and business development. Sarah has hosted a series on Asian American entrepreneurs on the PBS-syndicated show Asian America. For more information, please visit www.periscopesolutions.com

This event is generously hosted by Con Ed and co-sponsored by the National Minority Business Council, the Workshop in Business Opportunities and Fresh Concentrate

Special thanks go out to Walter Shay, John Robinson and Amini Kanjunju.

For more information about the Asian-American Entrepreneurs Network, please visit http://www.aen-nyc.com 

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