Online Reputation Management in Seven Steps by Andy Beal

Online Reputation Management in Seven Steps

People are talking about your company. Talking about its products, its management, and its employees.

What are they saying? How do you find their conversations? Who are the influencers? How do you respond? And how can you use the conversation to your company's benefit?

Marketing, PR, business owners, and others need to take notice of what is being said about them, their business, and their clients online.

Using a seven-step approach, Andy Beal (Internet marketing consultant & co-author of Radically Transparent: Monitoring & Managing Reputations Online) will present a blueprint for building, managing, monitoring, and repairing your reputation.

In this exclusive presentation, you'll learn how to:

• Identify your reputation stakeholders
  
• Conduct a reputation audit
  
• Improve existing reputation assets
  
• Determine your goals for any reputation management campaign
  
• Craft an online reputation management strategy
  
• Implement your plan
  
• Monitor and repair your reputation
  

About Andy Beal

Andy Beal is an internet marketing consultant and one of the world's most respected experts in online reputation monitoring and management.

He has worked with Motorola, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning MarketingPilgrim.com blog, Beal has been featured in Dow Jones, Washington Post, and BusinessWeek.

He is the coauthor of Radically Transparent: Monitoring and Managing Reputations Online and creator of online reputation tracking tool www.Trackur.com.

Note from the Charlotte SEO Meetup Organizers:

As the organizers of the Charlotte SEO Meetup, we are thrilled to have Andy Beal visit us here in Charlotte! His topic is a timely one that should be of interest to all that work with PR, marketing, and the Internet in any way. All business owners need to take control of their reputation on-line. It is critical.

Due to the huge potential interest in the topic, we are happy to hold this event at the Raintree Country Club.

Here are more details:
Registration opens at 7:00 PM
Presentation will be from 7:30 to 8:30
Light refreshments and networking will continue after.

In order to cover costs, payment is required before attending. You can do so on-line at our new website (still under construction).

We respectfully request that you RSVP early.

Please also spread the word about this special event.

Thank you!