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Are you curious why your visitors are not converting to customers? Are your pay per click campaigns linking to the home page?

Cisco Adler from Adler Marketing Group will be presenting to the group on November 5. Cisco will demonstrate key variables as to why customers may not be converting and how you can increase those conversion rates through optimized landing pages.

Cisco Adler has served as Vice President for Marketing and Communications at Belmont Abbey College where he was responsible for redeveloping and branding of the College's identity. He also served as one of seven advisors on the Presidents Executive Cabinet. He also served as Vice President of Marketing for the legendary fitness company, York Barbell, located in New York.

Cisco has also written the book, "The Landing Page Bible", a guide to improving your conversions through landing pages.

Non Members of SEMCLT.com - $30.00
Members of SEMCLT.com - Free

Please note: If you are atending as a non member of SEMCLT.com please make your payment though Paypal through meetup.com.

Guest Speaker: Brandon Adcock http://www.brandonadcock.com

Brandon will be covering management of multiple traffic sources, display and text, introduction to media buying, preparing for high volume traffic and what to do with it when you have it.

Brandon will also go into detail about display ad networks (self serve and reserved inventory), Facebook, Myspace, direct site buys, google/msn content, and PPV traffic. Brandon will also chronicle his progression into various traffic sources, and talk about his present day, large media buys.

Brandon is a 2006 business graduate of Appalachian State University, and has been involved with internet marketing since 2005. Prior to starting up his own media company, Brandon managed the Search Marketing program for Lowe's Home Improvement.

Non Members of SEMCLT.com - $30.00
Members of SEMCLT.com - Free

Please note: If you are atending as a non member of SEMCLT.com please make your payment though Paypal through meetup.com.

This is a FREE event to all.

We are meeting at The Ivey and have plenty of room.
Refreshments are included.

Anyone can watch it live on Ustream by clicking here.
Chat about it on Twitter by clicking here (or just follow hashtag #SEMCLT)

After the event, a recording will be available at www.SEMCLT.com for members only.

This month's topic is Link Building!
We're doing things a little differently this week so that there will be something of value for everyone who attends.

6:30 to 7:00 PM - Open networking

7:00 to 7:20 PM - Link Building Basics
7:20 to 7:40 PM - Linking Q&A and Discussion
7:40 to 8:00 PM - Link Swap Meet

8:00 to 9:00 PM - Open networking

More details below...

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LINK BUILDING BASICS
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This section will be especially helpful for beginners.

If you aren't sure why you need links or which links are best, a basic PowerPoint explanation will be provided by Corey Creed.

He will very briefly handle these topics....
* Why links?
* Are some links bad?
* What is Google PageRank?
* How PageRank works
* What is anchor text?
* 10 Ways to get more links
* and more...

This will serve as the starting point for the good stuff...

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LINKING Q&A AND DISCUSSION
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We'll then open it up to the audience and the other search marketers in the room. We'll take some Q&A. But more importantly, we'll open up the discussion so that anyone can offer tips, tricks, clarifications, or other ideas on how all in attendance can be better equipped to get the links they desire to rank better on search engines.

These open discussions have been a big favorite the last couple meetings. This one should be no exception. Several local Charlotte SEO "experts" will be ready to share their insights (and maybe even disagree with each other).

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LINK SWAP MEET
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This is the first time we've tried something like this.

With so many website owners and Internet marketers in the room, there must be opportunities for you to build links with the other attendees. So please bring business cards. Think about which of your sites you would like to get links to. Think also about how you could link to others in a natural way.

At this point, we'll have a structured way for attendees to meet other attendees. More details will be available at the meetup (and the cameras will be off). Corey posted some ideas on his blog here. (I'd appreciate your input.)

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The organizers of the Charlotte SEO Meetup sincerely hope that you'll take advantage of this opportunity to not only learn about link building, but to actually meet other website owners that you could naturally get links from.

Our paid meetings have lately had over 50 attend. We expect a much larger turnout for this meeting.

Please feel free to bring a friend, mention it on Twitter, or otherwise encourage others to be a part of it.

Non Members - $75.00 Fee
Members of SEMCLT.com - Free

Everyone wants to know how to sell products online! In this economy, its the perfect opportunity to establish your ecommerce website and start selling to your niche market. The problem is most entrepreneurs think it may cost an arm and a leg to get started. Not true!

Our March presentation focuses on getting your ecommerce site up and running in no time with as little financial resources as possible. Here are a few of the topics we'll discuss:

Pricing Myths - Establishing your site online doesn't cost thousands of dollars
Finding Products to Sell - Who to trust.
SEO - How long tail keyphrases can affect your sales
Merchant Card Processing - Whos reliable? Who's Affordable?

Our very own organizers have worked with, and continue to work on ecommerce sites, and will share their insights and experiences working with top producing companies.

To Sign Up and RSVP, please visit The Search Engine Marketing Association of Charlotte for more information.