February 5, 2009 7:00 PM - 55 attended

The Beginners Guide to Pay Per Click Advertising

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NOTE: This meetup will be streamed live on Ustream here.

Driving leads and potential customers to your site is essential for any business to survive in this economy. One of the most cost effective solutions to drive those customers to your site is through Google Adwords pay per click advertising system. Unfortunately, it can also be the most costliest if not setup, monitored, and managed correctly!

Keith Schilling will be provide an overview presentation that will walk small business owners through the steps required to get your first Google Adwords campaign up and running, while avoiding the major pitfalls that come with it.

A few topics of discussion will be:

1 - Google Tools - Keyword Research
2- Setting Up Campaigns and Ad Groups
3- Understanding Broad Match, Exact Match, and Phrase Match
4- Obtaining a high Quality Score
5- Setting up A/B Testing as well as Multivariate Testing
6- Setting up Google Analytics (Specifically Goals)

  • Cara Couture
    Cara Couture

    I'm totally psyched about the finalized AdWords topic. Just what I need to know about!

    Posted January 22, 2009 at 10:37 PM
  • Corey Creed
    Corey Creed

    Don't miss this one. Keith knows his Google AdWords. I am sure some great tips and tricks will be revealed.

    PS: If anyone wants to learn more about Google AdWords, I'm teaching a two-day class on it later this month. See www.HippoIMT.com

    (Sorry for the flagrant promotion, Keith. I just can't help myself.)

    Corey

    Posted January 31, 2009 at 2:34 PM
  • Mary Kate Cline
    Mary Kate Cline

    I was unable to attend in person and watched the streaming video. With the exception of not being able to zoom to read the screen, I was impressed with the quality of the remote broadcast. Audio quality was excellent, and opportunity to ask questions via chat was nice. I was able to log onto my company's adwords campaign during the session, listening to the audio while looking at examples in Google, to offset the fact that I couldn't read the slides on the screen.

    Posted February 6, 2009 at 8:08 AM

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55 attended
4.50 4.5012 (12 ratings)

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