FREE Creative Design Tour with Matt Nystrom and Judy Host

FREE Creative Design Tour-9am-9pm   FORT LAUDERDALE

Presented by Monte Zucker Photographic Education, 10335 Kensington Parkway, Kensington, MD 20895,[masked]

Dealer Sponsor CALUMET

Greater Fort Lauderdale Broward County Convention Center 1950 Eisenhower Blvd, Ft. Lauderdale, FL 33316 Parking Max Rate $15.00

The Creative Design Tour Is An All-Day Free Workshop that teaches you to differentiate yourself in an increasingly saturated industry by learning the theoretical principles of design and how to utilize them Photoshop.  Successful photographers run all-inclusive design centers that use photos as the foundation for a variety of well-designed products.  By understanding and using the fundamental design elements of line, shape, space, texture, color, and value, you can increase the appeal of your brand and your photo products.  This two-part learning experience also covers aesthetics, typography, product development, and how to create personalized photographic art for your clients with edges, textures, borders, backgrounds, brushes, overlays, and scripts.

Don’t settle for a class where all you do is watch the instructor demonstrate Photoshop as you fall asleep in your seat. This hands-on experience teaches by doing: bring your laptop and complete projects alongside your instructors Judy Host and Matt Nystrom. 

Daytime Design Principles for Photographers Matt Nystrom 9am-4pm

Design Principles for Photographers is a fun interactive crash course that teaches you key design elements and principles to enhance your work as Photographers. Learn how to create stronger compositions, new services for your clients, and put it all into action while having fun.

Bring your Imagination, Camera - with several of your own photographs, and Laptop - with Adobe® Photoshop, as Matt Nystrom packs this course with hands on learning activities.

-DEFINING DESIGN: How does design apply to photography, universal principles, composition, photo illustration, new services for clients

-DESIGNING 101 (Elements and Principles): Learn how to use the 6 Fundamental Design Elements for Stronger Photography, (line, shape, space, texture, colour, value), Learn how to apply design principles to your work, Deciding which elements to use together in your composition, (contrast, balance, scale, emphasis, rhythm, unity, movement, variety), Practice putting these elements to work. Bring your laptop and imagination as your class learns live design challenges.

-TYPOGRAPHY for PHOTOGRAPHERS: Learn the fundamentals to make good type/font choices, Anatomy of type, Terminology ( fonts, letter-spacing, kerning, x-height, line height, leading, base-line), Introducing type to your photography. It all starts with the type, Make your own typeface, bring your cameras and create your own typeface with photographs. (Use your imagination - Examples and props will be provided)

-SHOW AND TELL: Using your photography we will be creating a variety of practical design pieces, as a class you will choose from a flexible list including: album cover, posters, invitations/memos, menus, and anything else you can think of.

-FAIRWELL DODGEBALL SESSION: I am putting this in the course curriculum because dodgeball is awesome, and though the produces will probably remove it I needed a back-up plan in case you get tired of hearing my voice. For those of you who would rather participate in less physical activity I will be providing a variety of board games, yoga mats, and the complete John Tesh collection to relax and find your inner Chi.

Matt Nystrom Bio

After his initial career in the advertisement industry with Ogilvy, Nystrom joined Monte Zucker Photographic Education as Creative Director. In 2012 Matt started his creative company NewStream Studios, servicing an active freelance client base while simultaneously living an unhealthy balance of all work and no play. Nystrom is new to the stage but is no novice to the tour circuit. Matt helped form CineStories in 2011, and has been creating content for all of MZPE’s tours since that time.

Apart from handling client work from companies such as Re/Max and Expedia, Matt focuses much of NewStream’s energy towards creating and fostering new businesses. NewStream’s latest brainchild is Guzzled is a progressive art organization that emphasizes positive reform through the use of art . Their motto, “Art Changes the World” has united artists across the country to use their artistic talents for a number of great causes and initiatives.

Evening Creative Design Master Class with Judy Host  5pm-9pm

This hands-on workshop teaches attendees how to create photographic masterpieces using Adobe Photoshop and elements from Graphic Authority’s design collections. Judy will introduce the class to Photoshop design fundamentals such as layers, layer masks, blending modes, layer styles, opacity, brushes, and free transform. Judy will then give an overview of all the tools she uses to design her own award-winning images, such as clipping masks, vector art, overlays, textures, borders and more!

Judy will provide her class with USB drives containing a digital workbook that they will complete together. The workbook covers  6 different project that cover all the design principles necessary for creating digital fine art. In the final project, students will use their own photographs to make their own creative design.

The Creative Design Program is about introducing to the audience to an overview of how to work creatively using graphics and textures and vector art to enhance your imagery and help to define a new style for you and your clients. Through the use of several different projects, Judy will take you through her workflow, step by step. This is a hands-on seminar and images and graphics will be given to you to work on.

Processes Will Include:

Setting up your workspace to maximize the ease of working in Photoshop, Setting up Bridge to view images and templates, Setting up Preferences to include default for CS5 to open all files types, Understanding ACR, (Abode Camera Raw) and how to process your images nondestructively, Designating which components of PhotoShop to use: History, Layers, and Adjustments, Working in Layers, Working with Blending Modes, Changing the color of your layers, Understanding the importance of using Free Transform, Drop and Drag concept, Photoshop short cuts, Clipping Masks & Edges, Creating beautiful Masterpiece Images, Organizing your templates for viewing, Selecting which templates to use, Blending templates together to get unique results, Using the same template several different ways, Using single templates. Preparing the finished image for Canvas Wraps, Viewing Samples, Before & After Images. Several Projects combining all aspects of the creative process

Judy Host Bio

Judy, who has won numerous awards for her photography, has been featured in several publications for her outstanding environmental portraiture. She was featured in Rangefinder magazine as one of “Today’s Top Children’s photographers,” and again this past July 2011 in an article titled “The Soulful Portrait.” Her work has been selected for National Exhibition by the Professional Photographers of America from whom she has received a Masters and Craftsman degree.

Judy has received three Kodak Gallery awards and many of her images have been exhibited at Epcot Center and are part of a traveling loan collection. She spent five years working with In Style Magazine capturing moments at the Golden Globes as well as working with several Foundations and traveled to Africa and all throughout Asia to bring home imagery to help resolve poverty issues.

She has photographed for Jack Nicholson, Pierce Bronsnan, Nicole Kidman, Mehki Phifer, William H. Macy and Felicity Huffman and Mark Walberg to name a few.

Judy travels the world teaching a series of workshops on the “Art of Available Light” and “Behind the Image – Shooting for Design.”

IMPORTANT INFORMATION: To get the most from the workshop, bring a laptop with a working, installed copy of Adobe Photoshop CS6 or Photoshop CC (Creative Cloud). This is recommended but not required.  To download the trial version of Photoshop CC, PLEASE NOTE: If you are using the trial version, do not start your 30 day trial more than 30 days before the class.

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