We started this group to share really cool and often surprising psychological research results and how they can be applied to improve the abilities and potential of today's professional sales women. In bringing the lab to the streets, we demystify some great academic thinking, debunk pseudo sales psychology and deliver pretty awesome insights to improve real world sales achievement. For 15 years, the Sales Princess has used such insights to be the top 1%. From corporate sales maven to swashbuckling entrepreneur, she attributes stellar sales success to understanding, the world of buying and world of motivation and a few things in between. She convinced The Psychologist, whom many of these insights derived from, to share a Meetup forum and spread the word. For 20 years, The Sales Princess and The Psychologist have been meeting (over cocktails not a couch), and chatting out of mutual interest and curiosity. Together, they bridge the gap between academic sales and market research results and state of the art sales practices. Come and hear some awesome insights on sales behavioural topics like buyer behaviour, decision making, motivation to achieve, and the science of persuasion. The goal is to help women in sales optimize their performance, income and life style... at work, at play... everyday.