We positively promote a vegan lifestyle through our events, content, and community. Mission Our mission is to positively introduce plant based ideology into today’s mainstream society. At our large-scale event, we do this by showcasing new and existing products that make everyday vegan life more convenient and accessible. Description The Seed is a plant based lifestyle company, focused on six elements of awareness and education affecting vegans, vegetarians, and the veg curious: Health & Wellness; Food & Diet; Athletics; Family & Lifestyle; Beauty & Fashion; and Animal & Environmental Compassion. Our goal is to positively introduce plant based ideology into the cultural mainstream, while showcasing products and services that make veganism convenient and accessible. Through our events, content, and community, we actively promote a healthy transition into a compassionate existence. Our signature bi-annual event showcases companies that provide cruelty-free products and services, well-known speakers, professional athletes, vegan celebs, film screenings, food tastings, cooking demos, and yoga sessions. Our events enable and empower guests to see, hear, feel, taste....vegan.