I'm currently completing my Google Adwords Certification (now called Google Partners) and will discuss what the process was like, how long it took etc.
Potential discussion points:
- ever used adwords? like it? like other platforms more?
- what is a typical campaign?
- how long should it take to set up adwords?
- do I need a webmaster before I begin?
- is advertising still important in an age of social media and word of mouth?