Let me just quote the website:
"Discover a lovely town full of cameras - from Daguerre to digital -
at this yearly, most important event for thousands of photo
and movie enthusiasts, gathering here from all over Switzerland
and the world! "
"Whether you go for the classic silver image, or hunting for pixel millions,
here you'll find your goodies from every era, and
- what counts most - at heavenly low Swiss franc prices..!! "
I've never been to that event before. I hope it is as good as the organizers promise.