The Toronto Web Performance Group is one of many across the globe set up to proselytizing performance culture and best practices. Even thought 90% of performance bottle necks are in the front end, we encourage all developers, designers, user experience professionals as well as sales & marketing people, to join the conversation. Consumer demands and the metrics are as such that raw timing numbers no longer suffice, considering the monies at stake. We plan to explore all aspects of performance culture with talks from local and international guests with tooling deep dives and the occasional special events - like book launches. Join us.