I absolutely like the presentations. Transmedia London 5 had a good variety, across independent TV production, innovative and creative Transmedia experience in promotion, user experience and solution fields. It was great!
0 · June 1, 2012
The first talk was informative gave a producers a good idea of the power of a distribution partnership and its importance in increasing views of your series. The series however seemed like a calling card to do other TV or Films, I didn't feel she was using new platforms in an innovative way to create content.
The second talk by C4 commissioner was very good, it showed the type of work that C4 was interested in, the pitfalls of a bad partnership with your distributor and was a genuine project that used the internet for what it is good for, allowing audience to interact with the content.
The final talk, it was obviously tough for her because of the technical difficulties, but it lacked any specific focus, I didn't understand her pound land metaphor and it seemed like she was complicating things we already know, technology has to be easy to use and human for it to be successful. I felt confused.
0 · May 31, 2012
David Carr, of the New York Times, has just published an article about a new-ish platform for publishing Transmedia content call the Atavist.
"Atavist creates digital tools that help people and organizations tell their stories."
0 · May 21, 2012