LondonUnited Kingdom EC1A 4DD
June 11, 2011
Well hello there, my name's James. I'm a planner by day at BBH Labs, and a writer by night - short stories, audio stories, a novel, and as a standup, and a speaker. I love it all, and I love it when several things seem to meet. I always pick red.
We are trying to bleed in transnarrative elements to our work at Labs but I've been involved in one before we'd heard of the term - a game/mystery across the net and our university campus, the winners of which ended their journey by being sealed in a bunker. Ahh, drama.
I am most concerned with finding new ways to make stories work, and of using story theory (as opposed to say, game theory - there are people better qualified than me to talk about that) to make "long projects" of any sort, better. Can you make people feel okay with, say, a local roadwork project by building a narrative around it? If you just put a sign up saying "hunting for treasure, sorry for the inconvenience," does that make it better? I want to know. Partly for my own stuff, but mostly because I encounter so many things than can be made better in some way. I want to meet people who've been through that journeys and find out what they experienced, and where they want to go next.
Perspectives probably - of a strategist in a big huge agency trying to sell to big huge clients, but mostly as an ex-dramaturge and a writer. And a massive collaborator. I will get involved in anything :)