On January 9th, our featured Lunch Talk speaker will be Martin Brossman. The title of his talk: "Maximizing the Benefit of Google’s Hummingbird Update for Small Business Owners."
Google’s Hummingbird algorithm update to its search engine is one of the most profound changes in years. It is a transition from a keyword driven search engine to a mobile natural voice recognition answer engine. You need to know how to optimize your website, reviews, video and social media to maximize your business success with these changes.
This training will explain what you need to do with your website, reviews, mobile platforms and social media to keep attracting the right customers. It will also teach you the pitfalls and how, many of the methods often used in the past, can hurt your business if you keep doing them. We will also go over how the changes are related to semantic search, Google+ author and keywords.
Lunch is $12 (be ready to pay at the door). Our lunch talk meetups run from 11:30 to 1:00.
We will have open mingling and networking from 11:30 to 12:00. At 12:00, we will begin the formal presentation by the speaker. Presentations typically run approximately 45 minutes.The buffet will be open for the entire time, but we ask that attendees not go up to the buffet during the presentation. The buffet will continue to be open after the event is concluded.
Please get your food and be ready for the presentation to start promptly at noon.Be sure to bring plenty of business cards!
About Martin Brossman
Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers throughout the state.
Martin offers customized coaching and training solutions for individuals and groups integrating social media, social networking and reputation management strategies. An advocate for professional transparency, Martin is a catalyst for achieving powerful business results with integrity. An overview is featured on his website, ProNetworkingOnline.com.
His recent books, Linking Into Sales and Social Media for Business, provide guidance and resources for accelerating professional networking and marketing; both are available at Amazon.com.
Martin’s clients have included: IBM, SAS, GlaxoSmithKline, EPA, SCORE, Women’s Power Networking, North Carolina Association of Certified Public Accountants, Professional Photographers of NC Small Business Centers and Chambers of Commerce across NC, to name a few.
Martin is an active member of ASTD—American Association for Trainers and Developers and the NSA—National Speakers Association.
Recognition: 2007 Ron Hering Mission of Service Award; 2009 Ethel N. Fortner Writer and Community Award from St. Andrews Presbyterian College; RTP Volunteer of the Year 2001 by the Governor of NC; IBM Means Service award; Founder of KI Coaching—Coaching Certification Program; Founding member of UPSA of RTP; Certified & Registered Sales Professional (CRSP), Certified & Registered Sales Professional Trainer (CRSP-T).
Find Martin online:
Facebook Business page: http://facebook.com/martinwbrossman
Google Plus: https://plus.google.com/u/0/103386024139526427298/posts