Many businesses believe that a niche market may be the death of their business: "My idea applies to several markets!"
Yes, your idea / business / startup has several market applications but obtaining the best return on investment on your customer segmentation and marketing requires a business to work within the market that wants your product or service. This is often the most successful market and opens up your business to scaling to the next market.
During this meetup, we will discuss utilizing the Lean Canvas to optimize your niche market during the launch of your business.
We will also look at Peter Drucker's 7 Sources of Innovation.