December 4, 2013 · 6:30 PM
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Title: Making Sense of Semantic Search for Advertisers and Publishers
Behind the Scenes in Semantic Technology with Vertical Search Works
Semantic technology stands today as one of the key components that solves a concrete problem: sorting through large collections of unstructured data. With unstructured data expected to account for over 80 percent of all data within the next five years, the ability to target this data using semantic technology will open doors to better understand context and intent in search, and ultimate achieve greater visibility and relevant results. This presentation will showcase how semantic technologies can help transfer complexity from the hands of the user to the machines, saving time and reducing errors.
• Discover how semantic technology helps thousands of advertisers reach their audience in a meaningful way, and helps hundreds of online publishers monetize their content.
• Learn how semantic technology can reduce errors and time spent by marketers when defining their campaigns and yield better overall results.
• Understand some of the challenges that come with semantic technologies and how to address them ahead of time.
• Go behind the scenes with semantic and linguistic processing of web pages.
About the Speaker
Gerald Burnand is the chief technology officer at Vertical Search Works, a search technology company that leverages its proprietary services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries. Gerald has over 25 years of experience in the domain of computer science, with an emphasis on semantic search technologies for the past 10 years. At Vertical Search Works, Gerald is able to exercise his passion for solving problems involving large amounts of data that require distributed computation. Previously, Gerald delivered complete solutions for an auction house and a portfolio management and accounting software for a private bank in Switzerland. During the last 13 years with this company, Gerald worked on projects ranging from video analysis and video broadcasting platforms, to enterprise search and web scale search engine. Gerald holds a degree in Computer Science, Management and Finance from the University of Geneva in Switzerland.