We wil be reading Service Design, From Insight to Implementation. We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don't make us feel happier or richer. Why are they not designed as well as the products we love to use such as an Apple iPod or a BMW?
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
Rosenfeld Media has generously given us a discount code for the book. Go to rosenfeldmedia.com/books/service-design. The code is: uxbooknyc.
The $10 fee goes towards food, drink and administrative costs.