UX Book Club NYC Message Board › Henry Ford, Innovation, and the "Faster Horse"

Henry Ford, Innovation, and the "Faster Horse"

Jay H.
user 6055770
Brooklyn, NY
Post #: 1
Here's the HBS article I mentioned at the Steve Jobs meeting, which suggests that innovation requires both intuition and research:

"The real lesson learned was not that that Ford's failure was one of not listening to his customers, but of his refusal to continuously test his vision against reality."

Christopher Troy S...
user 34387472
Group Organizer
New York, NY
Post #: 1
It's interesting that he may never have actually made the "Faster Horse" quote.
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