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Susan Weinschenk, Ph.D. - How To Get People To Do Stuff, Thurs, 8/15, 7PM, Free

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How To Get People To Do Stuff

Whether you want your client to approve your design, your manager to fund your project, or your target audience to press the “Buy” button at your website, you spend a large part of each day trying to get people to do stuff. What if you understood the science behind how to get people to do stuff?

There are 7 basic drivers of human motivation. And if you understand what motivates people you’ll be better able to figure out how to get people to do stuff. That’s the premise of Dr. Susan Weinschenk’s new book. In this talk you will learn what the 7 drivers of motivation are, and how to use them.

Dr. Weinschenk will have her books for sale at the event, and will be available for book signings before and after the talk.

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action. Clients come to Dr. Weinschenk to get insight on how to communicate and persuade, whether in a presentation, a website, or any other platform where they need to get their target audience to take action.

Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions including Medtronic. Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk writes a popular blog:, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.

Dr. Susan Weinschenk's Books:


7:00 - Book signing, registration and reception with food & beverages provided by our event sponsor

7:30 - Welcome message and sponsors announcement - Cross Campus & TBA

7:40 - Community announcements & introduction of the speaker

7:45 - Presentation begins followed by Q&A

9:00 - Closing message

9:05 - Book signing

After party location will be held at Bodega Wine Bar, next door to @CrossCampusLA

About Cross Campus Membership

Event Hashtags: #LAUX, @LAUXmeetup, @TheBrainLady (Dr. Susan Weinschenk), @CrossCampusLA @UXBCLA

Sponsors: @CrossCampusLA, TBA

The event space has been kindly donated by Cross Campus.

Parking: ParkMe

Share the good news by tweeting:

Yay! FREE! Susan Weinschenk, Ph.D. in LA ✭ Thurs, Aug. 15, 7PM ✭ @TheBrainLady @LAUXmeetup

FREE! Susan Weinschenk, Ph.D. is speaking in LA ✭ Thurs, Aug. 15, 7PM ✭ @TheBrainLady @LAUXmeetup

REGISTER NOW - Susan Weinschenk, Ph.D. in LA ✭ Thurs, Aug. 15, 7PM ✭ @TheBrainLady @LAUXmeetup


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