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Why We Fail with Victor Lombardi live via gotowebinar, Thurs 10/24 at 7pm

Join us as we talk with Victor Lombardi, author of the brand new Why We Fail: Learning From Experience Design Failures. Why We Fail was just published on July 30 and is the latest release from the Rosenfeld collection. 

Belkin has kindly offered to sponsor this meeting, host it at their offices and provide food/drink!  

Please ONLY RSVP if you are able to join us in person.  

For those who cannot join in person, below is the link for the webinar:

Registration URL:
Webinar ID: [masked]

Rosenfeld Media is offering a special 30% discount off the book for our members (Code: BOOKCLUBLA)!

Get the book here:

About the Book & Meeting

Victor Lombardi, author of the book, Why We Failspent the past two years researching websites and consumer electronics that were successfully launched and hailed as great designs, but failed unexpectedly when people used them, such as Google Wave, Pownce, and Microsoft's Zune. Victor found a set of distinct patterns of failure that we can use to identify the customer experience risk in our own products.

Victor will discuss:

• The difference between design and the customers' experience

• Why understanding your customers' experience is increasingly important

• Case studies of well-designed products with undesirable experiences

• Patterns of experience failure

• How we can avoid customer experience failure in our own work

About the Speaker
Victor Lombardi is an award-winning product designer, contributing to over 40 Internet projects since 1994. His writing has appeared in several publications including Fast Company and Interactions on topics ranging from generating concepts for new products to website evolution over time. Since 1999 he has published his ideas on business, design, and the Internet on his website:

Victor earned a master's degree in music technology from New York University and a bachelor's degree in journalism from Rutgers University. He co-founded the Information Architecture Institute and the Overlap conference, and has taught design at the Parsons School of Design and the Pratt Institute. 

Our sponsor, Belkin, is hiring!

UX is at the heart of Belkin's people-inspired products. And we're hiring! See for something we've done and for job listings.


12045 E. Waterfront Drive, Playa Vista, CA 90094


Belkin is north of LAX airport and west of the 405 freeway.

From greater LA, take the 405 to Jefferson Blvd, exit and go west.

From Santa Monica / beaches, take Jefferson Blvd heading east, or Centinela Ave south.

At the intersection of Jefferson and Centinela, go south on S. Campus Center Dr.

At the first signal, turn left onto Waterfront Drive.Follow the road past the building to the parking entrance.

Parking and check in:

Park across the street on Waterfront Dr, or on Lake Dr or S Artisans Way

Reception is in the lobby of building 12045.







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  • A former member
    A former member

    Great talk. Can't wait to read the book now. Thank you again for organizing, and thanks to Belkin for the awesome tour.

    2 · October 25, 2013

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