February 10, 2014
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As a creative director, UX designer and industrial designer many things have changed in the past 17 years since I began my first design challenge. However, one truth that has remained the same to drive successful designs – that is to understand the primary users needs and business objectives when creating design solutions. Whether I am wireframing, understanding my users needs or being an information architect, I always carry the responsibility of business thinking and design thinking on my shoulders.
Great businesses are built on great experiences and I help to build those experiences. Whether it’s online, touchscreen, mobile, print or physical, I take businesses forward, applying a user-centered approach to design