Storytelling in design
Storytelling has always played an important part in our societies throughout history. In the last few years it's gained attention as an important aspect in communicating and building engagement with a brand’s customer base. But storytelling is also an integral part of the design process. It’s a tool that not only can help us define our content and messaging, but the experience as a whole. Both across platforms and screens, and how we interact with it.
Anna is founder & UX designer at byflock. She has worked as Experience Lead at the digital agency Dare. She's spoken at a number of conferences and meetups and is also an instructor at General Assembly in London where she's based.