This will be a discussion on the way we can influence people to make choices that would be for their benefit.
How do you get people to give you great reviews or promote your product via social media.
The solution isn't simple, but looking at the psychological principles behind persuasion will help. With anything the devil here is in the detail.
Come join us for the first UX Perth for 2014.
How to Get People to Do Stuff - Susan Weinschenk (recommended)
Influence: The Psychology of Persuasion - Robert Cialdini (very heavy going)