Making Personas Work

  • March 11, 2014 · 5:30 PM

Personas are a staple part of the UX Design process.   

Some people love them, some hate them.   Some consider them a complete waste of time. 

They can be skinny, fat, just sketchy or detailed.  Often they are confused with their marketing cousins.

No matter what you think of them done right with the correct amount of research, behavioural based personas can be powerful tool you can integrate into the rest of your UX life cycle. 

Learn in this session how to do just that!  How to make Personas Work. 

Reading List 

Left and Right Brain User Personas - Melting Asphalt

Love, Hate, and Empathy: Why We Still Need Personas 

Personas: Dead yet?

Are Personas Still Relevant to UX Strategy?

Five Approaches To Creating Lightweight Personas

Introduction to User Personas

Defining And Applying Personas to UX Design

Personas: Putting the Focus Back on the User

Interaction Design Foundation - Personas

Lightweight, Research-Based Principles, Personas, and Scenarios - Part 1

Shifting to Disposable Personas

Join or login to comment.

  • Alfred L.

    Lively conversation about Personas with real world examples of how they were used on projects.

    2 · March 12, 2014

  • A former member
    A former member

    Sorry couldn't make it tonight Gary. Deadline to hit tomorrow and 3.5hrs spent in presentations today

    March 11, 2014

  • Brendan U.

    Feck, another I have to miss due to impending deadlines. Sorry Gary, I WILL get to one of these meetups this year!

    March 11, 2014

  • Jack G.

    Note to self: Actually read the reading list!

    1 · March 7, 2014

    • Andy D.

      Stories work but need believable characters to engage us and be remembered.

      March 7, 2014

    • Gary B.

      People remember and engage with people.

      March 7, 2014

  • Andy D.

    AARRGH I have to miss this one as well - spousal obligation to be at Scott Ludlam's WA 2.0 presentation in Maylands at 7

    March 6, 2014

  • Carl S.

    Tuesday's are problematic for me at the moment. I'll have to play it by ear.

    Awesome list of pre-reading!

    March 5, 2014

    • Gary B.

      Yeah understand, Mondays have become an issue for me, hence the move to Tuesdays. That list is the shortened list by the way... lots of discussion around Personas

      March 5, 2014

    • Chris L.

      Yes, reading pre meeting, got the message in posts after the last meet. I'll read and read but can't commit to the meet just yet. Thanks Gary - Chris

      March 5, 2014

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