March 11, 2013 · 5:30 PM
Behavioural Design is often overlooked as part of the User Experience Tool Kit. Which is very surprising as may aspects are used in Gamification, ecommerce, and general marketing.
With any app, service or website as a designer you would love for your produst to allow for an experience that was habit forming.
In this session we will look at an overview of Behavioural Design, focusing on a few of the key techniques. Discussing how to measure and design for behaviour.
The session will feature a live discussion with Australian author Jodie Moule on the topic of Behavioural Design.
Jodie Moule - Killer UX Design
BJ Fogg - Persuasive Technology: Using Computers to Change What We Think and Do