July 5, 2012
Digital Consultant at Precedent, worked in digital media in the UK and Australia for the past 10 years.
New ideas and approaches to UX that I can utilise in my role, helping me to deliver more effective and creative solutions to my clients. Also to create new relationships with other people working in the Perth digital space.
As a digital consultant, I plan & run initial research phases of projects with the ultimate aim of discovering as much as possible about who the end users of a digital product are, what they need and want from it, and how we can make it intuitive and useful for them. I then translate the outputs of this research into user journeys, information architecture, wire frames etc which I then test with a sample of the users. I then liaise with designers & developers to create the digital product, once again testing versions of the product with users again at later stages in the project.
Something that starts right from the very beginning of a project, and that everyone in the project team must be involved in and keep at the centre of their thinking for the finished product to truly meet the needs of the intended audience/s and for them to find it both useful and enjoyable. It is also ongoing and shouldn't stop once a website or app goes live - good UX design is reviewed and re-iterated on a regular basis, preferably with involvement from users. And something that is often sadly lacking all around us on websites, ticket machines for public transport or lift controls!