September 1, 2011
Our vision at the UX forum is to nurture best design practices within the new media entrepreneurial community in Israel. We want to inspire the creation of slick products that are seamless for users to interact with, delivering happiness by design and built on solid business drivers. We do not focus on 'why' UX is important, rather - we focus on 'how'. We insist that the dialogue will evolve around layouts of real products and 'how' UX was executed to deliver usability and happiness.
Principal @ Carmel Ventures