The Total Brand Experience workshop will be run by Emma Carter, Executive Creative Director and Author of the book 'Beyond The Logo', and will help you define and develop your brand. In this interactive workshop we will discuss and consider:
• The brand journey and creating the 'Total Brand Experience'
• Brand Architecture and why you need one
• What type of brand are you?
• Is your brand really saying who you are?
Emma Carter is a creative. She believes in combining, strategy, design and technology to create ‘Total Brand Experience’.
Emma founded an award winning design agency in the UK and has now bought her expertise to Brisbane.
Emma has worked with:
Corporate Travel Management (CTM) - One of Australia’s largest privately owned travel companies and is now listed on the ASX. She’s working with them to develop a series of new digital tools which will change how customers book and monitor business travel.
Platinum Property Partners (The UK’s fastest growing property franchise). - This included initial brand creation through to a multitude of branding projects and events over 8 years.
IconicShift, a UK based company founded by Mike Harris. The genius behind 3 iconic multi-billion dollar brands including First Direct bank and Mercury Communications. I developed a digital platform for his new venture which reflected his brands message and used the latest development techniques.
Emma was regularly invited to speak at business events in the UK, her work has appeared in leading London design magazines, having also been asked to contribute to numerous columns.
Since launching her branding book ‘Beyond the Logo’ at Google campus, it has not only gained global sales and become a best seller on Amazon, but is now also recognised as a core text at some top UK Universities.