Discussing "Practical Ethnography" by Ladner

  • August 27, 2014 · 6:30 PM
  • GoHealth

For our August meetup, we will be discussing Practical Ethnography: A Guide to Doing Ethnography in the Private Sector by Sam Ladner.

Thanks to Janie and GoHealth for hosting us!

"Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/."

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  • Janie C.

    Thanks again for a great discussion! Earlier today GoHealth posted a blog recapping the event. Enjoy the read and the pic!

    September 12

  • tara s.

    That was a great book club discussion - thanks for being so smart and sharing!

    1 · August 28

  • Patrick M.

    This was great! Thanks again to Janie for hosting and Gemma for organizing. Can't wait for the next.

    August 27

  • Christopher V.

    I might be running a tad late. Is there a number I can buzz to get inside? First time attending and looking forward.

    August 27

    • Janie C.

      Hi, there is indeed a buzzer! Feel free to ring if you see no one at the door and I can come down to open the door :)

      1 · August 27

  • Sharon B.

    I'm sad to be missing the discussion tomorrow, but a user research trip calls. I'd love to be able to pick the group's brains about so many issues raised by Ladner, particularly the relationship of ethnography to project management and ethics with a capital "E." Ladner mentions the book Gang Leader for a Day (and its author Sudhir Venkatesh) a few times. Coincidentally, I read that book just before the book club chose Practical Ethnography. I highly recommend Gang Leader as a historical document of Chicago and the result of perhaps some shady ethnography. Enjoy!

    August 26

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