February 1, 2011 · 7:00 PM
This location is shown only to members
Join us for a discussion of eye tracking technology: what it is, what it's used for, how to do it, when to do it, and pros and cons of eye tracking vs. other techniques. The evening will include a demo of commonly used eye tracking hardware, explanations of the technology, case studies, and much more -- as well as all the mingling with other local professionals that you expect from an LA UPA event.
Our fabulous panelists include:
Barbara Barclay, Tobii
Leslie Chacon, User First
Jay Zaltzman, Bureau West
Tim Ash, Attention Wizard
Location provided by Ogilvy & Mather in Culver City, and refreshments provided by Artisan Creative. Thank you to our generous sponsors!
Paid parking (max charge of $10) is available inside the business park, or street parking is free (be sure to read the posted signs, though). To find the office: Look for a building on Hayden that says Samitaur. The entrance to Ogilvy is in the rear of this building. So enter the complex next to the parking booth (the Samitaur building will be on your left), and walk around to the back of the building. The entrance is through a pair of red doors at the back of the Samitaur building.