User Experience Professionals Association of Los Angeles Message Board › Driving a Multichannel Experience from a Single Message – A 2012 IA Summit F
Santa Monica, CA
First, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Then learn how to create consistency between long-form web copy, action-oriented forms, and pointed Tweets. Discover how to prioritize features and content types across platforms by looking at examples that do this well, and those that don’t. Finally, respond to responsive design with a strategy to adapt content across platforms but still stay true to the brand.
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Here are a bunch of FREE podcasts. Such a great series: