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Data-driven Design Speakers

We are pleased to announce our next event!

Adi Veerubhotla will present "Big Data in the Enterprise: From 'Information' to 'Insight'"

In a journey of data-driven design, we started with "data visualization" to aggregate raw data and identify patterns; the next step was "information visualization" for a high-level picture abstracted from detail to glean information from it, and now, as a community, we must move forward to the next level with "insight visualization" to design for an associated view of this aggregated and abstracted form of data to gain actionable insight from it.

Adi Veerubhotla is a User Experience Designer for IBM Infosphere Data Explorer. She's currently working on Big Data exploration, analytics and visualization. She started out on the more technical side of software, having worked in various roles as a developer, data analyst and an applications engineer, and eventually moved into the world of user experience with the goal of making software more effective for people who use it. She holds an M.S in Human Computer Interaction from Carnegie Mellon University,  and hopes to spread the joy of good design around some more to make this digital world a better place.


Pat Stroh will present “Big/Fast Data, Predictive/Trigger Models, and Relevant User Contacts”

Pat Stroh, Vice President of Data Science and Consulting Services at Precision Dialogue, knows how to deliver. And what he delivers is high-impact support for strategic, customer-centric, multi-channel/multi-product marketing decisions via innovative solutions and high performance/fast moving analytics. With more than 15 years of experience in marketing analysis and eCRM, Pat has helped clients in the retail, financial, hospitality, pharmaceutical, and entertainment industries better understand their current customers'  behavior and needs. But his work goes beyond that, as his wizardry in analysis and predictive modeling  helps attract new customers. Beyond work, Pat has served on the faculty at New York University, Carnegie Mellon University, and Westminster College. He holds a Ph. D. from SUNY Stony Brook, and in his free time, he sits quietly in the woods, waiting for wildlife to stumble by.



In the event that you can't grab street parking, the closest paid parking is the Forbes-Semple Parking Garage. 210 Meyran Avenue Pittsburgh, PA 15213


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  • Chalakanth R.

    Are the slides available somewhere? Thanks.

    October 4, 2013

  • Erin

    Interesting group and great speakers. Thanks, Erica!

    October 3, 2013

  • Geoff B.

    Excellent topics, expert speakers.

    October 3, 2013

  • Paul B.

    Apologies folks, I had other things to do and was not able to attend...

    October 2, 2013

  • Paul B.

    I look forward to seeing you all once again...

    1 · September 30, 2013

  • A former member
    A former member

    Very much looking forward to these talks!

    1 · September 19, 2013

    • Erica H.

      Me too! So excited!

      September 19, 2013

  • A former member
    A former member

    Out of the country.

    July 3, 2013

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