Putting Personas to Work: Getting Personas Adopted Throughout Your Organization - With Carol Smith
Once personas come to life via the UX team, they need to be introduced to the entire development team and then utilized for their lifecycle. Creating a successful persona program can be a huge challenge. This session covers strategies for making sure that the personas you create carry their weight for the project and become indispensable to your team.
Carol Smith motivates teams to design products and services to meet the needs of their intended users. Carol has worked on projects for the US government, non-profits and corporations in a variety of industries. She is an active member of the UXPA and just finished her second term on the Board of Directors as Vice President. Carol has a Masters degree in Human-Computer Interaction, has presented on UX topics around the world, and is the eBusiness User Experience Manager at Thermo Fisher Scientific.
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