April 10, 2013
Officially: Insight into the local industry in order to design curriculum -- match what we can teach to what Vancouver needs. Selfishly: Interesting conversation with interesting people.
customer analytics, predictive modeling, data mining; linking business understanding, nuts and bolts methodology, and persuasive storytelling.
Professor of Marketing, Beedie School of Business, SFU. B.Sc. Physics (UBC) M.Sc. Geophysics (UBC) PhD Marketing (UBC);