Differentiate Yourself From the Market and Be the Obvious (Successful) Choice
- October 13, 2011 · 6:30 PM
See the video description of this expert's event!
In the book, The Millionaire Mind by Thomas J. Stanley, Stanley writes that the best way to succeed in your business, no matter what it is, is to be unique. A specialist…different from everyone else.
In the book Blue Ocean Strategy, Chan Kim writes that you must be different from your competitors to put yourself into a category of your own.
But what does it mean to be different and how different (how deep!) can you be?
Cristi Cooke knows. Cristi is a differentiation expert who helps businesses and experts draw out their unique genius, their “why they do anything and everything”, to give them deep clarity and motivation to execute their businesses; with as much integrity and authenticity as possible.
On October 13th, Cristi will share her entire process of how to identify and define the core essence of your differentiation with you. This process is unlike any traditional marketing approach to uncover how to integrate your personal passions – who you truly are - into differentiators that help your ideal clients.
She will show you the questions you need to ask yourself in order to distil the answers into your unique offerings and will use a combination of case studies and audience participation, to learn how to practically apply this process to your business.
When you come on October 13th, you will:
- Spend less time thinking about how to differentiate yourself.
- Know how to answer “What do you do?” without sounding like everyone else.
- Translate the essence of "who" you are into specific benefits for your ideal client.
- Know how to laser-focus your marketing messages to attract ideal clients
Come mingle with other entrepreneurs, small business owners, and internet marketers - and learn from our special guest about how to truly differentiate yourself in a competitive market!
About Cristi Cooke (CristiCooke.com)
Cristi’s career began twenty years ago in market research, when she developed Telus Mobility's first client segmentation model to help make it one of the fastest-growth wireless companies in Canada. She then designed strategic marketing plans for some of the largest companies in Brazil and for the last 7 years, Cristi has been focusing on helping professionals apply advanced business strategies to their careers & professional practices.
---Details---
What: Differentiate Yourself From the Market and Be the Obvious (Successful) Choice
Who: Cristi Cooke, differentiation coach of CristiCooke.com
Where: Boardroom Office, #215-119 West Pender
When: October 13th, 2011, at 6:30pm
Cost: $10, at the door..
Please RSVP on the meetup group at http://www.meetup.com/Vancouver-Consultants/events/32763812/
Best,
Ronald Lee
www.elevatedmarketing.ca
[masked] [masked]
Twitter:http://twitter.com/ElevatedMarket
Linkedin: http://ca.linkedin.com/in/theronaldlee
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Joanna Starz
Totally enjoyed this session and it brought out great concepts to work with in our own business.
October 16, 2011
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Suhail Torga
Really liked Cristi Cooke!!! Her understanding on how to market yourself effectively through your differentiators is superb!!!
October 14, 2011
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A former member
Chrisi was an enthusiastic and inspiring presenter.
October 14, 2011
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Anne Pustil
Cristi gave us great information. She shared how she works with clients to discover their differentiation and brilliance and she is masterful at it! Thanks, Cristi, for a very interesting and insightful meeting.
October 14, 2011
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A former member
Since I was the speaker, I'll rate the audience and they were a spectacular 5/5!! Awesome peeps!
October 14, 2011
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Perry Moore
Great topic. Great passionate speaker.
2nd time I have heard Christi speak on the subject and each time got something new.October 14, 2011
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Pete Quily
Amazing presentation. Cristi methodology was sound and in her demo session with me, she was able to pick out things that others who did the same type of thing she does couldn't get close to. Very practical and useful, highly recommend her. Thanks Ronald for having her.
October 13, 2011
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Ronald Lee
A great and insightful event. Thank you everyone for attending and thank you Cristi for presenting.
October 13, 2011
24 attended
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Scott Carr
Assistant Organizer
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Your organizer's refund policy for Differentiate Yourself From the Market and Be the Obvious (Successful) Choice
Refunds are not offered for this Meetup.
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