In the book, The Millionaire Mind by Thomas J. Stanley, Stanley writes that the best way to succeed in your business, no matter what it is, is to be unique. A specialist…different from everyone else.
In the book Blue Ocean Strategy, Chan Kim writes that you must be different from your competitors to put yourself into a category of your own.
But what does it mean to be different and how different (how deep!) can you be?
Cristi Cooke knows. Cristi is a differentiation expert who helps businesses and experts draw out their unique genius, their “why they do anything and everything”, to give them deep clarity and motivation to execute their businesses; with as much integrity and authenticity as possible.
On October 13th, Cristi will share her entire process of how to identify and define the core essence of your differentiation with you. This process is unlike any traditional marketing approach to uncover how to integrate your personal passions – who you truly are - into differentiators that help your ideal clients.
She will show you the questions you need to ask yourself in order to distil the answers into your unique offerings and will use a combination of case studies and audience participation, to learn how to practically apply this process to your business.
When you come on October 13th, you will:
Spend less time thinking about how to differentiate yourself.
Know how to answer “What do you do?” without sounding like everyone else.
Translate the essence of "who" you are into specific benefits for your ideal client.
Know how to laser-focus your marketing messages to attract ideal clients
Come mingle with other entrepreneurs, small business owners, and internet marketers - and learn from our special guest about how to truly differentiate yourself in a competitive market!
Cristi’s career began twenty years ago in market research, when she developed Telus Mobility's first client segmentation model to help make it one of the fastest-growth wireless companies in Canada. She then designed strategic marketing plans for some of the largest companies in Brazil and for the last 7 years, Cristi has been focusing on helping professionals apply advanced business strategies to their careers & professional practices.
What: Differentiate Yourself From the Market and Be the Obvious (Successful) Choice Who: Cristi Cooke, differentiation coach of CristiCooke.com Where: Boardroom Office, #215-119 West Pender When: October 13th, 2011, at 6:30pm Cost: $10, at the door..
Cristi gave us great information. She shared how she works with clients to discover their differentiation and brilliance and she is masterful at it! Thanks, Cristi, for a very interesting and insightful meeting.
Amazing presentation. Cristi methodology was sound and in her demo session with me, she was able to pick out things that others who did the same type of thing she does couldn't get close to. Very practical and useful, highly recommend her. Thanks Ronald for having her.
Are you a coach, consultant, expert, or service provider? Then you know that working in the field as an indpendent is tough. Sometimes you lose track of time, its easy to get overwhealmed, and it's hard to get a sense of your own personal progress in your business.
That's why the Vancouver Coaches and Consultants group was created, as a social meeting place and mastermind for you to meet other experts to give each other encouragement and support.
This group has both an educational component and a social component.
A) The EDUCATIONAL COMPONENT comes in the form of regular monthly meetings, masterminds, special trainings and guest speakers, all on the topic of how to do better in your business and work more efficiently and profitably.
B) The SOCIAL COMPONENT is in the social activites we will have. The most requested aspect of the group are social networking events where you can go out and unwind with your peers. Thus we will have regular lunch and drinks social meetings as well as special leisure events, such as board games (afterall, it's assuming that everyone in the group is smart)!
I hope you'll take a moment to join the group, fill out the profile questions and upload your photo. I look forward to building a strong Vancouver Coaches and Consultants community together.