Hello and Happy Easter fellow SEMs,

Once again, we're lucky to have a presenter of remarkable talent, Marta Turek, Search Marketing Strategist at Enquiro.

The Topic

Marta will go over some interesting points regarding PPC:

• The challenges of attributing Return On Ad Spend (ROAS) to PPC campaigns
  
• The complexity of the business-to-business purchase decision – it is not linear.
  
• The importance of and interplay of multiple marketing channels in the purchase decision,
  

About Marta

Marta Turek, a Search Marketing Strategist at Enquiro, has been working in the Search Engine Marketing (SEM) industry since 2007. Her area of expertise in Pay Per Click (PPC) advertising is B2B strategies with a focus on bottom-line accountability. An advocate of SEO standards, she shares her perspective on her blog: http://semstreetcred....

About Enquiro

Enquiro is a leading North American search marketing agency, helping B2B companies maximize their presence online. Its strategies are based on a decade of experience managing SEO and sponsored search for some of the world’s most respected brands. The agency work is enhanced by the work of Enquiro Research, utilizing technologies such as eye tracking to play a key role in understanding how people use search engines, navigate websites and engage with advertising.

Agenda

• 6:00pm - 6:30pm - Relaxing, drinking, and talking with colleagues.
  
• 6:30pm - 7:00pm - Presentation and Q&A
  
• 7:30pm on - More relaxing, drinking and talking with colleagues.
  

Contribution

As usual, pitch in a Toonie and help your group!