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Exploring the wonderful world of A/B Testing

When
Networking: 5:30pm to 5:55 pm
Event start: 5:55 pm sharp (note that elevators will lock after 6pm) to 7:30pm

The talk

This presentation will explore, in-depth, the process of A/B Split Testing:

- The uses of A/B testing, including how to do it effectively and what it should and should not be used for.

- Incorporating it in the design and product development process, especially how it relates to the lean start-up methodology.

- A/B testing best practices

- A/B testing vs. multi-variant testing

- Tools and processes that can be used to do A/B testing


Nick will then discuss a number of A/B testing case studies, including several that he has done at Wishpond, their hypothesis, resuts and what they mean.



Speaker Bio

Nick Steeves is Chief Product Officer at Wishpond, a Vancouver-based Saas company that provides simple tools to run marketing campaigns. Nick's product development role is focused on UI/UX design, product strategy and conversion optimization of the Wishpond platform and marketing-side website.


Cost
We are going to be charging everyone $5 to attend the event. (we will run it at zero profit). 

A big thank you to our location sponsor!
A huge thank you to VFS for hosting us. They have been incredible to work with and we appreciate their support!

 

Join or login to comment.

  • Mike P.

    Thanks Selma and Wishpond for hosting and a great presentation! Some great observations and tips.

    May 20, 2014

  • Kole K.

    Interesting overview of the A/B testing process at Wishpond!

    May 20, 2014

    • Rob M.

      Good to meet you as well.

      May 20, 2014

    • Nick S.

      Thanks Kole, glad you enjoyed it!

      May 21, 2014

  • Paulsen

    can I use my bank card to pay

    May 20, 2014

  • Krispian

    I wish I could attend, but I'm out of town that day :(

    May 10, 2014

Your organizer's refund policy for Exploring the wonderful world of A/B Testing

Refunds are not offered for this Meetup.

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