Vegan Long Island Message Board › on our way to 10%
Marisa Miller Wolfson, creator of Vegucated, recently wrote this piece about becoming a vegan mom. It appeared over at Our Hen House.
This paragraph caught my eye—it's about the tipping point for social change:
....Research has shown that the tipping point for social change isn’t 51 percent, it’s more like 10 percent, according to a 2011 study led by scientists from the Social Cognitive Networks Academic Research Center (SCNARC) at the Rensselaer Polytechnic Institute. They used computational and analytical methods to discover the tipping point where a minority belief becomes the majority opinion. They found that when just 10 percent of the population holds an unshakable belief, that belief will always be adopted by the majority of the society. That’s within reach in the next decade for vegetarians, and two decades for vegans, given the current growth rate. Those few percentage points of growth also mean that millions of animals will be spared a gruesome life and death. According to a livestock report from February 2011, animal consumption has dropped nationwide from 8.9 billion in 2005 to 8.2 billion in 2011. That means nearly 725 million fewer animals killed. The industry expects beef consumption to drop below 1973 levels by 2013.
I took a look at the article she cites, and it's encouraging. As Marisa reports, when the researchers ran their computational models, the threshold was 10 percent of the population. Once the percentage holding the idea exceeded 10%, the idea spread quickly.
Edited by Jennifer Greene on Jan 11, 2014 12:26 PM