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Talk on Effective Activism with guest speaker/author Nick Cooney

3rd floor conference room.  Food provided by our friends at TVS, who are hosting the excellent author Nick Cooney. Join us for this unique opportunity.

Optional: Join us for dinner following the event at a yet-to-be-determined dining location! 

More follows:

The Science of Animal Advocacy: What Research Can Teach Us About How To Help Animals

Should animal advocates use graphic images of animals suffering, or cute pictures of happy animals, in trying to get their message across? What simple techniques make people twice as likely to donate or volunteer their time to help animals? What messages have been shown to be most effective in persuading people to move toward vegan eating?

While we don't often think of it this way, getting people to make animal-friendly choices is a science. Decades of published research make clear that certain approaches will work better than others, and our assumptions about what works best are often wrong. Hundreds of studies conducted on vegetarian eating also give us unique insight into how we can be more effective at persuading people to stop eating meat.

In this presentation we'll answer the questions posed above and others like them, and share key lessons from the research that will make our animal advocacy work more effective.

About Nick:

Nick Cooney is Director of Education for Mercy For Animals, a farm animal protection organization. A graduate of Hofstra University, Nick is the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (Lantern, 2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (Lantern, 2014). He has lectured across the U.S. and Europe on effective animal advocacy, and his work for farmed animals has been featured in hundreds of media outlets, including Time magazine, The Wall Street Journal, and National Public Radio.

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  • Tony S.

    I couldn't have asked for a better speaker or subject for my first event. Nick gave a clear, thoughtful, interesting & very useful presentation. I only wish I had more of an opportunity to meet some of you. It looked like a close knit group of good folks. Looking forward to more opportunities like this.

    3 · March 16, 2014

    • eleni b.

      So glad you made it out Tony! Also glad you liked the presentation. We hope to meet you and see you at future events - we will have more posted soon. --Eleni

      March 16, 2014

    • Amanda N.

      We were glad to have you in attendance tonight. I wish I would have had a chance to meet you and hope to see you at an event soon. :-)

      March 16, 2014

  • eleni b.

    Nick provided an excellent framework for thinking through how we can best use our limited time and resources for the most impact. Highly recommended, and I'm going to check out his new book Veganomics. (here:

    March 16, 2014

  • Cristina

    Awesome! I believe I have seen Nick Cooney give a similar presentation last year at the Animal Rights Conference. Such great information about effective animal advocacy. Will it definitely be that day? I hope to make it!

    1 · February 17, 2014

    • eleni b.

      Hi Christina - great you have seen Nick before! It will definitely be on this day. The time is uncertain, but I'm guessing earlier in the evening or late afternoon. See you there!

      1 · February 18, 2014

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