3rd floor conference room. Food provided by our friends at TVS, who are hosting the excellent author Nick Cooney. Join us for this unique opportunity.
Optional: Join us for dinner following the event at a yet-to-be-determined dining location!
The Science of Animal Advocacy: What Research Can Teach Us About How To Help Animals
Should animal advocates use graphic images of animals suffering, or cute pictures of happy animals, in trying to get their message across? What simple techniques make people twice as likely to donate or volunteer their time to help animals? What messages have been shown to be most effective in persuading people to move toward vegan eating?
While we don't often think of it this way, getting people to make animal-friendly choices is a science. Decades of published research make clear that certain approaches will work better than others, and our assumptions about what works best are often wrong. Hundreds of studies conducted on vegetarian eating also give us unique insight into how we can be more effective at persuading people to stop eating meat.
In this presentation we'll answer the questions posed above and others like them, and share key lessons from the research that will make our animal advocacy work more effective.
Nick Cooney is Director of Education for Mercy For Animals, a farm animal protection organization. A graduate of Hofstra University, Nick is the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (Lantern, 2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (Lantern, 2014). He has lectured across the U.S. and Europe on effective animal advocacy, and his work for farmed animals has been featured in hundreds of media outlets, including Time magazine, The Wall Street Journal, and National Public Radio.