The Motherhood is a digital PR and marketing firm and a network of high-level social media mom influencers. The Motherhood provides social media consulting, opinion research and marketing services to more than 100 Fortune 500 companies and national non-profits, and includes a network of thousands of mom and dad bloggers. The Motherhood is known for its deep commitment to creating positive and productive ways for mothers across the web to get into action on behalf of causes and products they believe in.
The Motherhood clients include: Capital One, ConAgra Foods, Hearst, Hershey, Johnson & Johnson, Kellogg, Merck, Microsoft, Seventh Generation, Procter & Gamble, Walmart, Working Mother, American Cancer Society, the Bill & Melinda Gates Foundation, the Centers for Disease Control, the National Wildlife Federation, the United Nations Foundation, the Walmart Foundation, and many others. Since its founding in 2006, The Motherhood has been a pioneer in engaging moms online, having created the first full-scale, social good blogger program in 2007 for BlogHer and numerous groundbreaking campaigns since, including:
The ONE Moms Partners, generating hundreds of millions of online impressions for the ONE Campaign and ABC News naming the ONE Moms Person of the Week;
Do Good Day for American Eagle Outfitters; and
Mom Sends the Msg, a nationwide campaign to reduce distracted driving that Oprah picked up and which resulted in The Motherhood working with her producers on the Oprah Winfrey Show segment. The Motherhood campaigns have generated extensive coverage by major media including, The Oprah Winfrey Show, ABC World News Tonight, Good Morning America, the Today Show, USAToday, the BBC, PBS, Forbes, Real Simple, Oprah Magazine, Redbook, Women’s Day, the New York Times and newspapers across the country.
The Motherhood has won a Web Award, been a finalist for a Webby Award twice, won two PRSA Awards and Cooper and Emily have won the Best of Blogs Award for Most Inspirational Blog of the Year and were named among the Top Ten Power Moms on the Web by Parents Magazine and Person of the Week by ABC News with the ONE Moms. Babble recently named Emily among the “Top 25 Bloggers Who Are Changing the World” and the “Top 25 Moms on Pinterest.”