David Hessekiel, Founder and President of the Cause Marketing Forum, will show us ways that companies do well by doing good. He will touch on six initiatives: cause promotion, cause marketing, social marketing, philanthropy, socially responsible business practices and employee engagement.
David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.
In the months after 9/11, he identified a growing business need: a clearinghouse where corporations and nonprofits would find the building blocks of cause marketing success. That “Eureka!” moment led him to found the Cause Marketing Forum, the world’s leading resource on building mutually-beneficial business/nonprofit alliances.
David lives in Rye, NY with his wife, Andrea and their two daughters.
We will be meeting at a new venue called Serendipity Labs in Rye. Here is a brief description:
At Serendipity Labs we are building a network of high-performance workplaces that transcend the constraints of both the traditional corporate office and the solitary home office. The world’s first members-only premium co-working environment with corporate service level standards and full flexibility, our Labs offers collaborative areas, private enclaves, and social gathering spaces.
Serendipity Labs offers a world-class work environment that is also an engaging place to meet. Using high-end design and high-tech functionality, each location offers members and their guests not only leading-edge technology, corporate service level security standards, and an exceptional workplace experience, but the kind of thoughtful environment that leads to greater productivity and even creative inspiration.
They will offer a FREE Day Pass to attendees.