You don't have to be an expert in iOS development. WIRE was made to take advantage of the skills that your team already possesses. In fact, when compared to Objective-C or even JavaScript, our WIRE syntax is less bloated and was built with the heart of the web developer/designer in mind. WIRE supports native animations and device components such as camera and maps as well. WIRE was created to give designers and web developers the opportunity to create rich interactive mobile apps using the tools they love, without the limitations of those overly simple drag and drop tools. Used in harmony with your Apple Developer Account or other mobile developer accounts, you can build feature rich native Apps without the headache of complex tools like Xcode.