Jan 15, 2014 · 6:00 PM
The first Web Analytics Wednesday of 2014!
It's going to be warm, so why not stop in for a cold drink and some gyoza on the way home.
This time, Lauren Griffin will be presenting on "The Psychology of Landing Pages."
Here's what Lauren has to say about herself and the presentation:
I'm currently working as an eCommerce Analyst at Webjet, over ten years experience in marketing with the last three purely digital.
I bring a slightly different perspective to web analytics with my background in psychology and integrated marketing. I've always been fascinated by people's behaviour, and now combining that interest with some good old data-analysis!
The presentation, The Psychology of Landing Pages, will be looking at psychological factors that could affect behaviour on landing pages, as well as tips for testing and optimisation, and current web trends.
With that, here's what your early evening looks like:
17:30 -- Welcome & Arrival (feel free to arrive before this time, it's open all day)
17:45 -- Introductions
18:00 -- Presentation: The Psychology of Landing Pages, by Lauren Griffin
18:30 -- Chilled drinks and networking
Many thanks and see you tomorrow!