Steps 12 - 14: Public Relations and Advertising

This workshop covers the ins and outs of effective free and paid media management. That includes how to: create your campaign theme and message, write a news release, hold a news conference, craft letters to the editor, and manage your relationship with reporters. Participants will write their own release and plan a news conference during the seminar. Maximize your resources by combining free media with paid advertising.

Step 12: Be the Answer by Framing the Question

Step 13: Advertise My Answer

Step 14: Become the News

Travis and the surrrounding counties consistently return the highest numbers of Libertarian votes in the state of Texas. It is vital to the future succes of our party (and all Liberty-minded people) that we educate our candidates and party leadership to be the best that they can be.

With that goal in mind, the Libertarian Party of Texas is partnering with the Libertarian Longhorns to present Robert Butler's complete series of political campaign workshops based on his book "18 Steps to Win a Local Election". One workshop will be presented on the first Tuesday of the month from September to May.

These workshops are provided free of charge for students and current monthly pledgers to the Libertarian Party of Texas. We ask all others to help defray our costs by making a contribution of at least $50 per workshop. No one will be turned away for failure to pay. Thank you!