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Bringing Energy Efficiency into the Spotlight

As the phrase goes, "out of sight, out of mind."

It seems like energy efficiency suffers from this complex from time to time. And it's easy to see why. Energy Efficiency isn't just about doing one big thing, like switching to solar energy or buying an EV car. It's about layers of improvements, some large and some small that all work together behind the scenes to reduce energy use.

In this panel we'll cover:

  • How to SELL energy efficiency, instead of just promoting it
  • The most important elements affecting the industry right now, such as policy, financing and incentives
  • The timeline to maturity for the industry
  • The role of digital solutions such as LEDs, energy dashboards and other solutions


  • Rachel Christenson, Director of Operations at EEFG
  • Lindsay Hassett Wood, LED Sales Manager at New Light Energy Design and known as 'The LED Lady'
  • Olga Gazman, Manager of Training, Putman Price
  • Krista Raines, Design and Sustainability Analyst at Perkins+Will

Meeting agenda:

  • 6:30-7:00 - networking, wine & cheese
  • 7:00-8:15 - Panel
  • 8:15-8:45 - more networking and clean up

Our Speakers:

Rachel Christenson
Director, Business Development and Operations at EEFG

Rachel Christenson brings seven years of experience in the energy efficiency and the utility program industries. She has extensive knowledge of California utilities and regulatory bodies and broad-based experience designing and implementing large-scale commercial and industrial programs for both municipal and investor-owned utilities.

EEFG, Inc., led by renowned expert Mark Jewell, is a consultancy helping energy users and service providers realize and express the true value of improving energy efficiency; services include education, training, coaching, and analysis.

As co-founder of the Efficiency Sales Professional Institute, Rachel Christenson works with Mark Jewell in training efficiency sales ninjas and supporting them in continuing their success. Prior to joining EEFG, Rachel worked for seven years in the energy efficiency and the utility program industries. Gazman

Manager of Training, Putman Price

Olga Gazman oversees BOC curriculum development and educational technology, ensuring relevance and vitality of BOC in addressing the operator skill standard. These skill standards present the core skills required for building personnel to operate a high-performing facility in today’s commercial built environment, focused on improving facility energy usage and maintaining efficient systems. Ms. Gazman also supports the BOC national partner network and their instructor teams, as well as the advancement of partnerships with peer organizations in the business of training facility professionals. She wrote research papers on skills standards and presented at conferences including Laboratories for the 21st Century, World Energy Engineering Congress, and the ACEEE Summer Study on Energy Efficiency in Buildings. Ms. Gazman has 15 years of experience in building organizational capacity for high performance through vision and strategy; program delivery and impact; strategic relationships; and resource development powered by vibrant teams and efficient and sustainable information and learning management systems. Ms. Gazman received her training in Educational Technology at San Diego State University

Lindsay Hassett Wood
LED Sales Manager at New Light Energy Design

Lindsay is dedicated to the environment and providing her expertise in energy efficiency, renewable energy,sales, marketing, ecommerce strategy. Her quest is to fulfill her dream that one day all people everywhere will have clean air, clean water and a safe place to live.

New Light Energy Design (NLED) provides lighting efficiency retrofits through numerous energy savings and lighting rebate programs, benefiting commercial and multi-family residential customers in the SF Bay Area.

As LED Sales Manager, Lindsay Hassett Wood provides small to medium sized businesses in the San Francisco Bay Area the opportunity to save energy while having quality light with the use of LED technology. She leads a team of 5 sales people who are committed to helping companies get the light they deserve.

Krista Raines
Design and Sustainability Analyst at Perkins+Will

A designer and sustainable analyst with Perkins+Will, Krista has over 12 years of experience in research and design of sustainable buildings, districts, and cities, and brings detailed knowledge of climate conditions and environmental performance to the design process. She has worked on a wide range of project types including, education, hospitality, residential, office, commercial and retail in the United States, Europe, Asia, the Middle East, Africa and India. Her climate-based approach to sustainable design combines rigorous analysis with sustainable strategies specific to place. While at KPF, Krista lead the sustainable design efforts for the low-energy BSD Master Plan in Jakarta, Indonesia, creating building, landscape, and public space design guidelines to reduce energy use, mitigate the urban heat island effect, and provide efficient water and waste management. During her time as a sustainable designer at SOM, she authored the “Urban Ecology Report” on pedestrian comfort for the award winning Treasure Island Redevelopment Master Plan in San Francisco, CA. She has been published a number of times, and has presented at several sustainable design conferences including the Passive and Low Energy Architecture conference in Quebec, Canada, and at the SimBuild Conference in Madison, Wisconsin. Working closely with Perkins+Will design teams, Ms. Raines strives to create designs that have a positive impact on the occupant and the environment. Her recent work includes a building energy and daylight analysis to guide the façade development on a new Genentech campus building in South San Francisco.

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  • Judy E.

    Everything about this meetup was superb. I learned a lot from the panel and attendees. I appreciate how friendly everyone was to me as a newcomer. Thanks!

    February 18, 2013

  • Lisa A.

    Such a deep topic. The industry is really blossoming and there's so many places it can still go. The panelists were really dynamic and informative!

    February 12, 2013

  • Elizabeth C.

    Fascinating insight into the Energy Efficiency industry.

    February 12, 2013

  • A former member
    A former member

    is anyone interested to carpool from Sunnyvale (or nearby) ?

    February 5, 2013

    • Kathy H.

      I would be interested in carpooling if there's still time to arrange! I can leave at any time. I'm in Los Altos right by the 280/85 interchange. (408)[masked]

      February 12, 2013

    • A former member
      A former member

      Thanks, but I finally made other plans for tonight. Have a fruitful seminar!

      February 12, 2013

  • A former member
    A former member

    Sorry. I will be back east on business. Wish I could make it.

    January 26, 2013

No one went

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