Each month, we talk about how to get the most out of WordPress and many times the discussion centers around the technical and not so much around its core feature and what Wordpress was built on - the blog!
As WordPress has advanced, we use it for e-commerce, event systems, websites for professionals...you name it and someone is doing it in WordPress. But, like any good meetup group, we should definitely go back to the basics and talk about how to power blog with WordPress.
Here's what we'll cover:
1. The basics of data in WordPress.
We'll go over Posts, Pages, Categories, Tags, Excerpts, Trackbacks, Featured Images, Permalinks, Tiny MCE and Comments and discuss why each of these elements in WordPress is important and what each element does for writing and managing your posts, as well as for SEO (search engine optimization).
2. The WordPress Media Library
The native Media Library in Wordpress has come a looooong way! Many of us used to use NextGen Gallery, but there is now little need to utilize a third party plugin when all the features you need are in the Media Library. We'll discuss how to get photos into WordPress, how to tag them with meta data and how to crop, resize, rotate or otherwise edit them and then insert them into your posts. We'll also discuss Featured Images and where and how some themes use Featured Images for posts and pages and what you need to know, so you're not confused as to why your post image you placed inside a post did not show up on the homepage and why your Featured Image is your primary image.
Text is awesome, but we're a visual society and people love photos and video. We'll talk about your options for video. From YouTube, Vimeo and Vine to more powerful solutions like Brightcove, Kaltura and others. Maybe your blog needs more video than photos and text. What about audio? SoundCloud is insanely popular, but publishing widgets in your WordPress is bad for SEO. Maybe you want to podcast and feature on iTunes. We'll discuss options.
4. Advertising and Syndication
Everyone wants to learn about making money online. While this session is NOT about making money, we'll introduce you to a couple of ways you can possibly make revenue with your website outside of selling products or services. There's Linkshare, Amazon Afffiliate and Google's Adsense to name a few. YouTube is offering its media creators a slice of the pie. And, there are other blog networks that are asking you to share your content for a share of ad dollars. We'll discuss what's out there and how you can benefit.
6. Third party content and plugins
Want to publish content from other sites or networks in your blog? Yes, there are now plugins that will auto-publish feeds from other sites into your blog. They'll take the excerpt and post title from the RSS feed or another website and create a post in your site. Do you need to grab Twitter, Facebook and YouTube videos and publish them in your site? With a plugin like Storify, you can build content using this tool on their site and then directly publish it into your own site. Want to spread your content around the web as related content on someone else's site? If so, then Outbrain might be for you. It publishes your blogs content within its network of blogs, so that it may be stumbled upon somewhere else and drive that visit back to your site. There are many options and we'll touch on just a few, given time limitations.
Join us for the discussion! Bring yourself and your questions or your knowledge.