Title: WordPress For Beginners
Tony Zeoli is a digital strategist, product manager and co-owner of Digital Strategy Works (www.digitalstrategyworks.com), a consulting company whose primary focus is building custom themes and developing programs on the WordPress content management system. Tony's extensive experience in digital media product development and content management spans nearly 20-years. He is considered in the WordPress community to be an expert in publishing using WordPress and has taught Beginner's WordPress classes both online and off. He is also organizer of the WordPress Chapel Hill Meetup. And, Tony has presented on WordPress topics at WordCamp Raleigh and WordCamp NYC. Tony was formerly Lead Developer in the Reese Felts Digital Newsroom at UNC Chapel Hill, where he managed a WordPress multisite platform for the newsroom and taught students how to use WordPress to its maximum potential.
You can follow Tony on Twitter @tonyzeoli and follow Digital Strategy Works on Twitter @dwks and
WordPress is a powerful, open-source content management system (CMS) used by local bloggers and large corporations to power websites and blogs of all shapes and sizes. Tony will introduce the basics concepts of WordPress and answer common questions, including:
• What is WordPress and what does WordPress actually do?
• I'm not a developer, so how can I use WordPress to power my website or blog without any design or development experience?
• I've been told to install WordPress on a hosting account (server). I don't have one of those, so how can I use WordPress without one?
• I've never used Wordpress before and am not sure how to publish my content? What do I do first?
• I've heard about SEO (search engine optimization), but I'm not sure why that's important or how to write for SEO?
• I want to know how many people read my blog, but I'm not sure where to look?
• I want to become a designer or developer, but am not sure where to get started.
• I read a blogs on a mobile device (and/or) tablet. Can I use WordPress on my smartphone as well?
Who is this class for?
This class is for those who are new to WordPress and want to learn about what it is, how to use it and best practices around content publishing for blogs and websites. This is not for the intermediate or expert user. For those with more expertise, we recommend joining WordPress Chapel Hill on Meetup.com at
If you are a new WordPress user, joining WordPress Chapel Hill is beneficial to both become part of the community and learn from or share with others our collective WordPress expertise.
Length of class:
In this three hour session that will be split into 50 minute increments with two 10-minute breaks, Tony will cover the basics of WordPress and you will walk away with a better understanding of what WordPress is, how using it can benefit you, what costs are possibly involved in using WordPress and how to get the best results as a blogger or webmaster for you small business or large organization. Tony will touch:
• Installing WordPress on a hosting account (one click installs)
• The difference between WordPress.org and WordPress.com
• Just how popular is WordPress?
• Understanding the WordPress Admin
• Publishing your first post
• Using multimedia - photos, video, audio, slides and pdfs in your posts
• Managing your WordPress installation and if you are self-hosting, including backups and upgrading WordPress
• WordPress security and what you need to do to keep your self-hosted WordPress from being affected by hackers/bots (don't worry, we'll explain!)
• And more!
What you will need to bring:
If you are able to, we suggest you bring a laptop, so that you can create a WordPress.com account in the session and follow some basic publishing rules and concepts. You should make sure to bring your charger, so that you can plugin if your battery quickly drains its charge. You may also want to bring a business card to share with others and a notebook, pen or pencil to jot down some notes.
As this is in the computer room, computers will be available to those without laptops. The library has public wifi, so not to worry, you can connect to the Internet!
This class is FREE! The open source community is all about giving back to those who want to learn. They, in turn, pay it forward to others. Companies like DSW generate revenue by developing professional services and consulting businesses to help others build their sites, blogs and communities on WordPress.