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WordPress For Beginners 3-Hour Free Session

Title: WordPress For Beginners


 Tony Zeoli

Instructor Bio: 

Tony Zeoli is a digital strategist, product manager and co-owner of Digital Strategy Works (, a consulting company whose primary focus is building custom themes and developing programs on the WordPress content management system. Tony's extensive experience in digital media product development and content management spans nearly 20-years. He is considered in the WordPress community to be an expert in publishing using WordPress and has taught Beginner's WordPress classes both online and off. He is also organizer of the WordPress Chapel Hill Meetup. And, Tony has presented on WordPress topics at WordCamp Raleigh and WordCamp NYC. Tony was formerly Lead Developer in the Reese Felts Digital Newsroom at UNC Chapel Hill, where he managed a WordPress multisite platform for the newsroom and taught students how to use WordPress to its maximum potential.

You can follow Tony on Twitter @tonyzeoli and follow Digital Strategy Works on Twitter @dwks and


WordPress is a powerful, open-source content management system (CMS) used by local bloggers and large corporations to power websites and blogs of all shapes and sizes. Tony will introduce the basics concepts of WordPress and answer common questions, including:

• What is WordPress and what does WordPress actually do?

• I'm not a developer, so how can I use WordPress to power my website or blog without any design or development experience?

• I've been told to install WordPress on a hosting account (server). I don't have one of those, so how can I use WordPress without one?

• I've never used Wordpress before and am not sure how to publish my content? What do I do first?

• I've heard about SEO (search engine optimization), but I'm not sure why that's important or how to write for SEO?

• I want to know how many people read my blog, but I'm not sure where to look?

• I want to become a designer or developer, but am not sure where to get started.

• I read a blogs on a mobile device (and/or) tablet. Can I use WordPress on my smartphone as well?

Who is this class for?

This class is for those who are new to WordPress and want to learn about what it is, how to use it and best practices around content publishing for blogs and websites. This is not for the intermediate or expert user. For those with more expertise, we recommend joining WordPress Chapel Hill on at

If you are a new WordPress user, joining WordPress Chapel Hill is beneficial to both become part of the community and learn from or share with others our collective WordPress expertise.

Length of class:

In this three hour session that will be split into 50 minute increments with two 10-minute breaks, Tony will cover the basics of WordPress and you will walk away with a better understanding of what WordPress is, how using it can benefit you, what costs are possibly involved in using WordPress and how to get the best results as a blogger or webmaster for you small business or large organization. Tony will touch:

• Installing WordPress on a hosting account (one click installs)

• The difference between and

• Just how popular is WordPress?

• Understanding the WordPress Admin

• Publishing your first post

• Using multimedia - photos, video, audio, slides and pdfs in your posts

• Managing your WordPress installation and if you are self-hosting, including backups and upgrading WordPress

• WordPress security and what you need to do to keep your self-hosted WordPress from being affected by hackers/bots (don't worry, we'll explain!)

• And more!

What you will need to bring:

If you are able to, we suggest you bring a laptop, so that you can create a account in the session and follow some basic publishing rules and concepts. You should make sure to bring your charger, so that you can plugin if your battery quickly drains its charge. You may also want to bring a business card to share with others and a notebook, pen or pencil to jot down some notes.

As this is in the computer room, computers will be available to those without laptops. The library has public wifi, so not to worry, you can connect to the Internet!


This class is FREE! The open source community is all about giving back to those who want to learn. They, in turn, pay it forward to others. Companies like DSW generate revenue by developing professional services and consulting businesses to help others build their sites, blogs and communities on WordPress.

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  • A former member
    A former member

    Beginner's Meetup was terrific -- Tony goes and goes! He's patient, answers all questions respectfully and is attentive to everyone. I've attended Chapel Hill WP Meetup sessions far ahead of my abilities, hoping to absorb what I needed to advance, but it was this 3 hour introduction that enabled me to take the plunge and start my WP site.

    Thanks Tony,

    1 · April 10, 2014

  • Susan R

    Hello all - Fantastic bunch of info you gave to us, Tony. I think there may be others who could use the answer you gave me afterwards:
    If you want to see your site before it is launched to the public, (and w/o version control stuff) apparently there is a plugin called “maintenance mode “ that you can install to allow for a proofing step.
    A quick glance reveals that it takes your site down while you use it, so no one can see your site during that time, but I guess that’s better than uploading a disaster without realizing it. Again- MANY thanks Tony for all of your time and expertise so happily shared! (and Steve C for the summary list- MUCH to check out and start trying.)

    1 · April 8, 2014

    • Anthony Z.

      Susan, I'm so glad you found that helpful and thank you for being so helpful during the Meetup. I love your energy and enthusiasm!

      April 10, 2014

  • Anthony Z.

    Hi everyone, the actual end date for this meetup was on Saturday, April 5th. I had the end date accidentally set for the 12th instead of the 5th and Meetup would not allow me to back date this completed invite to the 5th. I have contacted them to fix.

    April 10, 2014

  • Patti

    Sorry to have missed the Monday meeting, and from all the positive comments from those attendees, I'm sure this will be a phenomenal class!

    March 27, 2014

    • Patti

      Tony, the class was fabulous, as expected! Yes, it was full of geek speak, so for some Beginners that may have been daunting. But what a great educational overview you provided! Lots of good takeaway nuggets, and even solved an issue for my site while in class! BONUS! Hope to attend WordCamp, and see all at next Meetup.

      2 · April 7, 2014

  • Gail C.

    Hey Tony, taking this class was well worth the time and makes me question how to put all the pieces together.

    2 · April 5, 2014

  • Moon

    Thanks for the great workshop. There was a lot of information, and I was just soaking it all in.

    1 · April 5, 2014

  • Joan

    Great workshop, thank you!

    1 · April 5, 2014

  • Sherry C.

    I am sorry but will not be able to attend this afternoon

    April 5, 2014

  • Virginia

    I need to cancel my reservation for today for the beginners class and am not sure how to do that so that the next person on the waitlist can be contacted.

    April 5, 2014

    • Moon

      I think I'm the next person. I'll plan to be there and see if it works.

      April 5, 2014

  • Anthony Z.

    Hi everyone, we are looking forward to seeing you all tomorrow afternoon at WordPress for Beginners. Remember...this is a BEGINNERS class. That means if you're already familiar with WordPress and you've been using it for your blog or site and know more than what you would consider a "Beginner" to know, then you may want to stick with the general WordPress Meetups that happen generally on Monday nights.

    Also, generally speaking these WordPress Meetups are free, however I do ask on occasion for a donation to help defray the costs of and my personal costs for hosting/running the Meetup. This is NEVER required. It is only suggested. The Chapel Hill Public Library is a FREE resource and we want to make sure the Meetup is accessible to all, however, it does help. So, thank you in advance!

    I will see you all tomorrow!

    April 4, 2014

  • Joan

    I will bring a guest.

    March 26, 2014

  • Joan

    Bring one guest +

    March 24, 2014

  • Joyce

    hate to miss the class, but i will be out of town on the 5th. If you hold it another time, i would be interested.

    March 18, 2014

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