This event is all about SEO (Search Engine Optimisation), and how it relates to WordPress.
Note: due to high demand, we will be doing our best to record this event and put the video on YouTube. Keep an eye on the Presentations page.
6.30pm - 7pm - Free Pizza (thanks to Envato) & Socialising
7pm - 7.10pm - Housekeeping, Agenda & WordPress News
7.10pm: SEO - Chris Burgess, Michael Jones, Peter Mead
(Part 1) Introduction to SEO
• SEO basics
• Why SEO is important
• Areas to focus on to help you get found in the major search engines
• The importance of keyword research
• Examples of some do's and dont's
• SEO tools
(Part 2) SEO and WordPress - tools, tips and techniques
• Overview of SEO for WordPress
• WordPress's SEO capabilities out of the box
• Common issues and fixes
• Recommended plugins
(Part 3) SEO Q&A Panel
• Question time
Chris Burgess is Chief Information Officer for a non profit in Melbourne and is actively involved in tech user groups including co-managing the Melbourne SEO Meetup (http://www.meetup.com/Melbourne-SEO/). In his spare time he also enjoys working on a variety of web projects (he loves WordPress) and manages a few of his own websites. You can find out more or contact Chris at http://chrisburgess.com.au/.
Michael works at Razorfish as SEO Manager, Suncorp Insurance Head of Onsite / Technical SEO. Michael has 12 years of search engine marketing experience, worked with many large organisations in Australia (both in-house and agency side), in a broad range of industries including: shopping, classifieds and service websites. Michael specialises in SEO but also has experience in SEM, Analytics, Social, Local, Reputation management and Email Marketing. He also runs the travel network HolidayPoint.com.au (http://www.holidaypoint.com.au/) and co-organises the Melbourne SEO Meetup (http://www.meetup.com/Melbourne-SEO/).
Peter Mead is a WordPress and SEO consultant, with a focus on strategy (http://petermeadit.com/). With his web career starting in 1997 he first began working with WordPress in 2004. Working with small business clients to deliver personalised WordPress websites and specialised SEO services, he feels quality is a determining factor for lasting success on the web. He also aims to enable the Central Victorian WordPress community by establishing a regular WordPress meetup in Bendigo (http://www.meetup.com/WordPress-Bendigo-User-Group/).
We'll then head to the nearby Post Office Hotel for drinks.