Driving Traffic with SEO

Website owners and bloggers have so much to think about – sometimes it’s easy to overlook SEO. But what good is your website or blog if no one sees it? This meetup will go over some of the basic principles and best practices around SEO, divided into three parts:

Part One: Basic principles and best practices around SEO

Melissa Cahill will go over her "standing room only" presentation from WordCamp NYC:

  • Basic SEO concepts
  • Keyword research and implementation
  • Out-of-the-box WordPress features for SEO

Part Two: Backlinks and why you need them.

Presented by Jonathan Goodman

No SEO campaign would be complete without a backlink strategy. Backlinks are one of the multiple data points Google reviews to determine how a website will rank in the search engines. This presentation explores exactly what they are, why they are important, and how you can get more of them. This presentation will be interactive and includes an on-the-fly competitive backlink analysis for one or two attendees. So if you'd like to see how you hold up against your competitors find me before the presentation and supply me with your website address along with four of your competitors websites.

Part Three: Commenting: SEO Below the Fold

Presented by Jon Hegranes

An active and engaged commenting community is a powerful way to drive additive SEO.  Both search engines and publishers are realizing the unique value of comments -- which provide freshness lift and rich new content to an otherwise stagnant page.  New comments and user-generated content also enables the ability for that content to be shared via both links and the social web -- in total putting more links back to your site.  There is a technical component to SEO-optimize your comments, just as you would with images or any other part of your site, and we'll go into this as well.  Overall, commenting isn't just about community building, but developing crawlable content for search engines to feed on.

Part Four: Demonstration of the WordPress SEO Plugin from Yoast

Presented by Melissa Cahill

Installing the Yoast SEO for Wordpress plugin can help you improve your site’s visibility and rankings in search results and add clarity for your readers. A walk-through of the basic features, including the all-important “snippet-preview.”

About the Speakers:

Melissa Cahill is a top-notch problem solver, dedicated to helping clients with their web technology challenges. After 15+ years experience in applications development, content management, and marketing/communications projects, in 2010 Melissa launched Panoptic Online Marketing, a full-service Internet marketing agency providing integrated solutions for small businesses seeking to leverage their online presence through SEO, SEM, paid search advertising, email, social media and SMS (text message) marketing. She is also a founding member of the Tadpole Collective, which provides expert WordPress hosting and support.

Jonathan Goodman started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He is currently the President of Halyard Consulting, an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan holds an MBA from Fairleigh Dickinson University, an MS from the College of New Rochelle, and a BFA from the Ringling College of Art and Design. Jonathan spent five years as the professor of Internet marketing at the Silberman College of Business at Fairleigh Dickinson University. He has spoken at numerous conferences and conventions running the gamut from higher education symposiums to music industry conferences.

Jon Hegranes works at Disqus, the web's ubiquitous discussion platform -- powering 1.6+ million sites and over 5 billion monthly page views.  He also serves on the board of directors of the Global Press Institute. Previously, he founded and sold a web startup, now part of Zaarly.  He's a 'Horned Frog', with an undergrad at TCU, and a MBA from Thunderbird - the #1 ranked school on global business. Jon is a  lefty, plays a lot of Angry Birds, and continues to work on improving his Chinese.

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  • Akilah

    Great meetup I enjoyed seeing a more general topic and then learning how to implement it in WP

    August 25, 2012

  • Lester C.

    melissa's presentation was excellent! she is obviously extremely familiar with the material. i found her to be a great speaker, engaging and interesting to listen to. her slides were professional and informative. great stuff! thank you!

    August 22, 2012

  • Galfromdownunder

    A stellar meetup by all and sundry. Steve Bruner, you keep outdoing yourself. Fantastic, clear presentations that don't assume everyone's a tech. (Except you shattered my low fat low carb diet for weeks with that pizza - can we have some kale to sprinkle on it next time? LOL)
    Would like to get info on the talk with 15% off by the Baron von Backlink aka Jonathan (how about that for a cheeky URL?). Melissa, how on earth does Yoast make money? And I never twigged that Disqus was a play on "discuss." I kept seeing Olympic throwing discuses all these years... Thanks again. Really enjoyable and useful!

    August 22, 2012

    • Jonathan G.

      The 15% off I mentioned is an All Access Pass to Search Marketing Expo East 2012. Use smxspeaker15 (case sensitive) in the Partner Code box when registering at http://searchmarketin...­ and the discount will be applied. Yoast has a full time job. The Yoast plugin is just his hobby.

      August 22, 2012

  • David C.

    A monumental presentation with lots of useful information. Simply amazing!

    August 22, 2012

  • Darin R.

    Solid presentations with useful SEO and back-linking information by Melissa and Jonathan.

    August 22, 2012

  • Grace L.

    An interesting and varied program. Thank you for including the SEO component, even though it's not totally Wordpress related.

    August 22, 2012

  • Andrew A.

    Enjoyed the meetup, found the presentations thoughtful and informative. Sorry I had to leave early.

    August 22, 2012

  • Leslie H.

    Looking forward to the slides for reference. Intriguing, concisely presented, useful info.

    August 22, 2012

  • SonjaNYC

    Great topic and mix of presentations! Thanks for all the very valuable tipps on Backlinks Jonathan!

    August 22, 2012

  • Sarah W.

    I liked the departure from being strictly WordPress oriented- the WP how-tos were great, but I also liked the general theory part of the presentation. Good combination of topics for all kinds of users.

    August 22, 2012

  • Sachiko G.

    Good, but the Discus guy didn't really convince me to use discus or give me any truly useful SEO tips. I didn't agree with the speaker about Yoast. We use it now and I clicked the site maps indexer checkbox. Yoast told me it submitted the sitemap to Google. I went into the Google webmaster tools and saw that it didn't. Had I not checked, I would have assumed that Yoast did what it said and missed an important SEO tweak. I'm moving to All in One.

    August 22, 2012

  • faith

    Excellent presentation.

    August 22, 2012

  • Tom H.

    Content good if a little unfocused but room was too hot.

    August 22, 2012

  • Karen N.

    Got a few good ideas such as the components of Yoast and possibly Diskcus (sp? sorry) If I can come out of a meeting with even one good new idea I'm pleased and this goal was more than met. The concept of having non-WP items occasionally seems like a good one especially since the topic of last night, SEO, is so vital.

    August 22, 2012

  • ruth g.

    Good information - nice people - excellent Pizza

    August 22, 2012

  • Gabriela L.

    Very informative. All speakers provided lots of useful info I can apply to my clients web sites and my own.

    August 22, 2012

  • Stephen B.

    As usual, another excellent presentation on WordPress. I had no idea that Yoast was such a great SEO tool. I installed Yoast as soon as I got home last night. The meeting room was warm, but the two great presenters kept my mind off the heat :-)

    August 22, 2012

  • Annabelle T.

    I was expecting the whole subject of SEO to go right over my head since wordpress is all very new to me. the speakers however communicated the topics very clearly, giving great tips and advice. The evening is well organized, well structured, and thanks to Steve the coordinator, we even got pizza!!! I am looking forward to the next meet up.

    August 22, 2012

  • Jen

    Thanks Marco! Looking forward to meeting you all.

    August 21, 2012

  • Ayrton

    Oops I'm early

    August 21, 2012

  • Jen

    I'm so humbled...compared to all these great sites, I'm literally JUST starting out. But it's the beginning of a dream! Sure, install anything-I defer to you. I'm at BrainCurves.com. Website geared to relaying original, accurate and accessible mind/body health info. Particularly geared for women but does NOT disclude the men who love us.
    Thank you,
    Jen

    August 21, 2012

    • Marco M.

      Holler at [masked] is you'd like Jen!

      August 21, 2012

  • Jonathan G.

    Don't forget if you'd like to see how you hold up against your competitors find me before the presentation and supply me with your website address along with four of your competitors websites.

    August 21, 2012

    • kevin

      my site is americandryct.net currently being redesigned on wp with target launch next on americandrybasementct.co­m. competitors are connecticutbasementsyste­ms.com, budgetdry.com, basementtechnologies.com­, basementsolutionsct.com,­ ctdrybasements.com.would­ love to know what i can do improve my seo and beat out these guys in CT

      August 21, 2012

    • Marco M.

      John, the post above listing stevemaistoseniorhealth.­com and our competitors was meant for you. Reach me at [masked] of you need further inFo!

      August 21, 2012

  • Jen

    Actually, if anyone on this list would be up to helping me learn to program my Wordpress site so I can organize it how I want and make it more palatable, I'd be grateful and I'd get you dinner!!! Cheers!

    August 21, 2012

    • Andy C.

      Hi Jen. Catch up with me tonight at the meetup. I can point you towards some resources that my company has.

      August 21, 2012

  • Marco M.

    Stevemaistoseniorhealth.com is a CMS for healthcare advice. Hometown insurance.com and Medicarelongisland.com are competitors, but we ALL SELL THE SAME PRODUCT. We even offer house calls and all the client never pays a dime, the companies pay us. We've got a good clientele but they've got big Adwords bucks.

    August 21, 2012

  • Agatha

    Steve, could you email me the link for the recorded sessions from WordCamp NYC.....was one of your volunteers so I didn't get to attend a lot of the sessions, thanks. Am currently on the wait list for 8/21....hope Summer is treating you well thus far?

    August 16, 2012

    • Steve B.

      They are not edited and published yet. When they are, I will announce here.

      August 17, 2012

    • Agatha

      Thanks.....look forward to it

      August 18, 2012

  • Jen

    Steve you told me to contact you!!! I tried signing up when there wasn't even a list yet :/. Would adore the chance to come and meet you.

    August 17, 2012

  • Lester C.

    hi steve, i've been second in line on the waiting list since the limit was 80 people. is there any way to give the folks on this list at least 24 hours to book a spot before it's opened up to everyone else? i'm just wondering how those 10 spots were filled yet i'm still second on the list, as i would have definitely booked one of them. thx, L

    August 17, 2012

    • Lester C.

      i'm in! thank you sir!

      August 17, 2012

  • Jen

    I really want to attend. Having trouble w payment through PayPal...anyone else having this difficulty? Any other way to pay? Thank u

    August 11, 2012

  • Leslie H.

    I missed the SEO sessions at WordCamp so this is awesome!

    August 9, 2012

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